TOKYO, Sept. 7 /CNW/ -- HI CORPORATION (Headquarters: Meguro-Ku, Tokyo;
President and CEO: Kazuo Kawabata hereinafter "HI"; Jasdaq: 3846) announced
today that the company has executed a license and collaborative sales
agreement with Renesas Solutions Corp. (Headquarters: Chiyoda-Ku Tokyo;
President: Kazuo Minorikawa hereinafter "Renesas Solutions"), a wholly owned
subsidiary of Renesas Technology Corp. (Headquarters: Chiyoda- Ku, Tokyo;
Chairman & CEO: Satoru Ito, hereinafter "Renesas Technology") for its 3D
rendering engines "MascotCapsule Series" including "Mascot Capsule" and
"MascotCapsule nano" (hereinafter " MascotCapsule").
As a solution, HI is providing the license of MascotCapsule for the
Renesas Technology CPUs and Renesas Solutions is offering distribution and
technical support for the CPUs with MascotCapsule. This solution is available
from the same distribution suppliers as Renesas Technology products.
Under this agreement, HI will enable the customer to provide
MascotCapsule for a wide variety of products, including not only mass-marketed
products but high-mix low-volume products for which embedding has been
difficult before, and Renesas Technology will enable the reinforcement of
product differentiation by enhancing value-added CPUs.
"We are enhancing our alliance with third parties for middleware," said
Kazuo Minorikawa, president of Renesas Solutions Corp. "As a part of this
license agreement, we have developed three demonstration systems using
MascotCapsule,and have introduced them at various exhibitions. Thanks to the
popularity of the demo machines, many inquiries have been received. With this
alliance, we will be confident in our ability to provide the new solutions
that our customers will enjoy."
"We are extremely pleased to execute this license agreement with Renesas
Solutions," said Kazuo Kawabata, President & CEO of HI CORPORATION. "In
various embedded devices in recent years, a 'User Friendly (User Experience)'
user interface for the growing complex functionality under the CPU and memory
resource restriction has been highly demanding. We believe that this solution
will meet the needs and will greatly expand the capability of the embedded
In addition, by supporting the YUV system (1) that is the mainstream
color system for home appliances, we expect that the use of MascotCapsule for
home appliances will be greatly accelerated."
HI expects the potential of this solution will be its expanded use in a
wide range of products, such as digital cameras, video camcorders, car audio
systems, navigation systems, POP terminals, and touch-screen terminals used in
restaurants. HI will continue its efforts to deploy a strong distribution
business in Japan and abroad in cooperation with the Renesas group in the
YUV system (1)
YUV is the color system that consists of color components by luminance
(Y), color difference signals of blue minus luminance (U), and color
difference signals of red minus luminance (V). The system is often used for
television and video displays and the color conversion process is necessary
for reproducing a RGB color space.
Since MascotCapsule has been used to support the RGB format only, the
RGB- YUV conversion process by a CPU is necessary in order to display images
onto the YUV system screen.
About Renesas Solutions
Please visit http://www.rso.renesas.com/english/english.html .
About HI CORPORATION
Please visit http://www.hicorp.co.jp .
Marketing Division: Pam Hung, Mitsutaka Monma
Address: Meguro Higashiyama Bldg. 5th Floor, 1-4-4 Higashiyama,
Tokyo, Japan 153-0043
For further information:
For further information: Mitsutaka Monma and Pam Hung of HI CORPORATION,
+81-3-3710-9376, firstname.lastname@example.org Web Site: