Recycle My Cell Kicks off Community Challenge
ST. JOHN'S, April 16, 2014 /CNW/ - Recycle My Cell, Canada's free cell phone recycling program, announced today that
registration for the "What's in Your Drawers Community Challenge" is officially open for community groups and non-profits throughout
Newfoundland and Labrador.
Building on the success of the annual Recycle My Cell Student Challenge and the commitment shown by the students of Newfoundland and Labrador,
Recycle My Cell is bringing this new Community Challenge exclusively to
the province and is calling on all community groups to clean out their
junk drawers and recycle as many unused cell phones as they can between
April 16 and May 16. The group or non-profit that collects the most
cell phones will receive a prize of $500.
"I am very pleased to announce that Recycle My Cell is expanding its
commitment to cell phone recycling in Newfoundland and Labrador through
this community-based challenge", said Bernard Lord, President & CEO of
the Canadian Wireless Telecommunications Association (CWTA). "I am confident that Newfoundlanders will continue to
demonstrate their environmental leadership and ensure that cell phones
never end up in the province's landfills."
All non-profit or community organizations located within Newfoundland
and Labrador are eligible to participate. Recycle My Cell will ensure
an account is established with the recycling processor for all
registered participants so that the number of devices collected can be
tracked. Pre-paid mailing labels to ship the collected phones will be
provided by Recycle My Cell, so there is no cost to any participating
Recycle My Cell was created and is maintained by the Canadian Wireless
Telecommunications Association (CWTA) in conjunction with cell phone
carriers and handset manufacturers who have come together to raise
awareness about the importance of cell phone recycling. The program's
partners include: Bell, BlackBerry, Eastlink, GEEP Inc., GREENTEC, LG
Electronics Canada, Inc., Lynx Mobility, MTS, Nokia, ProMobility,
Rogers Communications, Samsung Electronics Canada Inc., SaskTel, Sims
Recycling Solutions, Sony of Canada, Tbaytel, TELUS, Videotron, and
Virgin Mobile Canada.
Organizations that wish to participate in the Community Challenge should
visit http://www.recyclemycell.ca/nlchallenge2014/ for registration and complete Challenge rules. Recycle My Cell
representatives can also be contacted by e-mail at firstname.lastname@example.org, or toll-free at 1-888-797-1740.
About Recycle My Cell
Recycle My Cell is Canada's national recycling program for mobile phones
and accessories. The bilingual Web site - www.RecycleMyCell.ca and www.Recyclemoncell.ca - allows consumers to simply enter their postal code to locate the 10
drop-off locations closest to them where their devices will be
accepted, regardless of brand or condition. The free program is run by
the Canadian Wireless Telecommunications Association (CWTA), in
conjunction with cell phone carriers and handset manufacturers, who
have come together to raise awareness about the importance of cell
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SOURCE: Canadian Wireless Telecommunications Association
For further information:
Ashlee Smith, CWTA
613-233-4888 ext. 227