Exclusive ticket deal at Wal-Mart for Grand Prix of Edmonton
to benefit Children's Miracle Network
EDMONTON, June 5 /CNW/ - Racing enthusiasts who buy their tickets at
select Wal-Mart stores in Edmonton for this year's Grand Prix of Edmonton will
be getting much more than a great price for seating at the city's biggest
motor-racing event. They'll also be fueling the hopes and dreams of youngsters
in Canadian hospitals that are affiliated with Children's Miracle Network.
As part of its Victory Lap Charity Program, a cross-Canada fund-raising
endeavour on behalf of Children's Miracle Network, Wal-Mart and its partners
are running an exclusive offer that will enable race-goers to buy a ticket
valued at $178 in Grandstand A for $97. Along with a seat between turns 12 and
13 for the July 20-22 racing weekend, the ticket-buyer will receive an
exclusive paddock pass. For every purchase made, Wal-Mart will donate $18 to
Children's Miracle Network.
"It's a win-win initiative," said Frank Morin of Wal-Mart Canada. "Racing
fans are being offered best-value, lowest-price tickets to a premier sporting
event, and at the same time they're helping bring hope and healing into the
lives of young people battling so courageously in the face of adversity. Our
Wal-Mart stores coast-to-coast, along with our vendors, are focused on
supporting Canadian children, their families and communities."
This year, the Victory Lap Charity program has set an overall
fund-raising objective of $350,000, and it is hoping $150,000 of this total
will come from the ticket-sales initiative in Wal-Mart stores. Victory Lap
received a healthy start toward achieving its goal as partners, led by Procter
& Gamble, have announced they are committing $210,000 to the program.
Besides the featured Champ Car World Series event, the Grand Prix of
Edmonton has a full complement of four support events that will see
approximately 200 cars racing as its weekend schedule unfolds. These include
the hotly contested Champ Car Atlantic Championship, NASCAR Canada Series and
the NASCC 50th Anniversary GT Invitational.
Alex Tagliani, the Champ Car stalwart who is one of two Canadian drivers
in the series this season, and Andrew Ranger, who recently made the jump from
Champ Car to NASCAR Canada, are among those who are especially eager for the
race weekend in Edmonton. It's an opportunity for them to race on their home
turf and, as co-ambassadors of the Victory Lap program they will be spending
time at the track with Children's Miracle Network youngsters and their
"This is my first year with Victory Lap, but I knew beforehand of the
outstanding work it does in providing world-class medical teams, treatment and
research to give the best possible care to youngsters that are sick," remarked
Tagliani. "The exclusive ticket program at Wal-Mart stores is a great way to
raise funds for the kids, and it also creates public awareness and gets racing
Introduced four years ago, the Victory Lap Charity Program has raised a
combined total of more than $400,000 for Children's Miracle Network. This
year's Tour, which has stops at 100 Wal-Mart stores throughout the country,
has set the bar even higher with the $350,000 fund-raising objective.
"The generous support provided by Wal-Mart and its partners has been
truly remarkable," said John Hartman, Chief Operating Officer, Canada,
Children's Miracle Network. "The exclusive ticket-sale program is yet another
example of innovative fund-raising that puts a smile on the faces of racing
fans and the youngsters who are the beneficiaries of their generosity."
For further information:
For further information: Rachelle Khalaf, Torchia Communications, (416)
341-9929, ext. 225