Helping People With Diabetes Get On and Stay On the Right Path



    2nd Annual Live Smart Diabetes Expo in Barrie

    BARRIE, ON, April 28 /CNW/ - The Canadian Diabetes Association and
Co-presenter Shoppers Drug Mart are pleased to host a Live Smart Diabetes Expo
in Barrie today.
    While many Canadians have a basic understanding of what diabetes is, few
truly understand the serious nature of the disease. If left untreated, or
improperly managed, diabetes can result in heart disease, kidney disease, eye
disease and amputation.
    "Fortunately, a lifelong commitment to good diabetes management can
reduce the risk of complications," said Chris Braney, Regional Director, GTA
and Central East Ontario, Canadian Diabetes Association. "However, committing
to eat well, control your weight, exercise and manage your blood sugars on a
daily basis is not only overwhelming, it's confusing at times."
    "That's why we're hosting today's Expo," Braney added. "At the Canadian
Diabetes Association we believe that knowledge is the first (and ongoing) step
in the lifelong commitment to good diabetes management."
    The Barrie Live Smart Diabetes Expo brings together a spectrum of
diabetes information, products, resources and speakers under one roof making
the search for knowledge as easy as possible. Topics range from making sense
of the food we eat to finding the motivation within to accept the personal
challenge known as diabetes.
    "Diabetes is a daily challenge, but it doesn't have to hold us back from
living our best life or pursuing our wildest dreams," said Sandy Struss, a
motivational speaker who will be presenting at today's Live Smart Diabetes
Expo. "We each have the capacity to make a difference in a way that is
uniquely our own."
    In addition to sitting back and learning from an impressive line-up of
speakers, attendees may also peruse an extensive trade show, with displays
from all sectors of the diabetes industry - consumer products, retailers,
pharmaceutical companies, fitness facilities, related not-for-profit
organizations and more.
    The Barrie Expo is taking place today between the hours of 8:00 am and
3:30 pm at Georgian College, 1 Georgian Drive. The cost of admission is $15.
The Barrie Expo is one of 13 Live Smart Diabetes Expos being held across the
country this Spring.
    When you visit the Expo, donate a bag of reusable clothing, your old cell
phone(s), and/or empty printer cartridges for a chance to win a $100 gift card
to a major department store. Your donation will support the work of the
Association. Visit www.diabetes.ca for Contest Rules and Regulations.

    Our Sponsors

    The 2007 Live Smart Diabetes Expos are presented by the Canadian Diabetes
Association, Co-presenter Shoppers Drug Mart and National Lead Sponsor Pfizer
Canada Inc. Accu-Chek, Abbott and Glucerna have also joined the Canadian
Diabetes Association's Live Smart Diabetes Expos as National Exhibiting
Sponsors. Our Regional Sponsor is GoodLife Fitness.

    About Diabetes

    Diabetes has reached epidemic proportions with more than 2 million
Canadians affected. In the central district of Barrie alone, there are an
estimated 100,000 people living with diabetes (ICES 2004-2005 data).
    Diabetes is a condition in which the body cannot produce insulin or
cannot effectively use the insulin it produces. The two main types of diabetes
are type 1 and type 2.
    Type 1 diabetes occurs when the pancreas is unable to produce insulin.
People living with type 1 diabetes must rely on the daily delivery of insulin
to survive. To date, there is no proven way to prevent type 1 diabetes.
    People with type 2 diabetes do not produce enough insulin or their body
does not effectively use the insulin that is produced. Fortunately, lifestyle
changes can help prevent or delay the onset of type 2 diabetes. A healthy meal
plan, weight control and physical activity are important prevention steps for
this group of individuals.

    About the Canadian Diabetes Association

    The Canadian Diabetes Association works to prevent diabetes and improve
the quality of life for those affected, through research, education, service
and advocacy. The Association's strong network of assistance includes
volunteers, employees, healthcare professionals and partners in 150
communities.




For further information:

For further information: Jeremy Brace, Marketing and Communications
Associate, Ontario, Canadian Diabetes Association, (416) 408-7146,
jeremy.brace@diabetes.ca; Alison Withey, Blue Whale Communications Inc., (705)
788-0080, alison@bluewhalecommunications.com

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Canadian Diabetes Association

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