Helping People with Diabetes Get on and Stay on the Right Path



    2nd Annual Live Smart Diabetes Expo in St. Catharines

    ST. CATHARINES, ON, April 21 /CNW/ - The Canadian Diabetes Association
and Co-Presenter Shoppers Drug Mart are pleased to host a Live Smart Diabetes
Expo in St. Catharines today.
    While many Canadians have a basic understanding of what diabetes is; few
truly understand the serious nature of the disease. If left untreated, or
improperly managed, diabetes can result in heart disease, kidney disease, eye
disease and amputation.
    "Fortunately, a lifelong commitment to good diabetes management can
reduce the risk of complications," said Kerry Bruder, Regional Director,
Central South and Central West Ontario, Canadian Diabetes Association.
"However, committing to eat well, control your weight, exercise and manage
your blood sugars on a daily basis is not only overwhelming, it's confusing at
times."
    "That's why we're hosting today's Expo," Bruder added. "At the Canadian
Diabetes Association we believe that knowledge is the first (and ongoing) step
in the lifelong commitment to good diabetes management."
    The St. Catharines Live Smart Diabetes Expo brings together a spectrum of
diabetes information, products, resources and speakers under one roof making
the search for knowledge as easy as possible. Topics range from making sense
of the food we eat to finding the motivation within to accept the personal
challenge known as diabetes.
    "Blindness is the best thing that ever happened to me," said Gord
Paynter, comedian and motivational speaker, presenting at today's Live Smart
Diabetes Expo. "It has given me opportunities that I would have never
envisioned."
    In addition to sitting back and learning from an impressive line-up of
speakers, attendees may also peruse an extensive trade show, with displays
from all sectors of the diabetes industry - consumer products, retailers,
pharmaceutical companies, fitness facilities, related not-for-profit
organizations and more.
    The St. Catharines Expo is taking place today between the hours of
8:45 am and 3:00 pm at Bethany Community Church/Conference Facility, 1388
Third Street. The cost of admission is $15. The St. Catharines Expo is one of
13 Live Smart Diabetes Expos being held across the country this Spring.
    When you visit the Expo, donate a bag of reusable clothing, your old cell
phone(s), and/or empty printer cartridges for a chance to win a $100 gift card
to a major department store. Your donation will support the work of the
Association. Visit www.diabetes.ca for Contest Rules and Regulations.

    Our Sponsors

    The 2007 Live Smart Diabetes Expos are presented by the Canadian Diabetes
Association, Co-presenter Shoppers Drug Mart and National Lead Sponsor Pfizer
Canada Inc. Accu-Chek, Abbott and Glucerna have also joined the Canadian
Diabetes Association's Live Smart Diabetes Expos as National Exhibiting
Sponsors. Local Sponsors include Bayer, Eli Lilly Canada Inc., GlaxoSmithKline
and Servier Canada.

    About Diabetes

    Diabetes has reached epidemic proportions with more than 2 million
Canadians affected. In the Hamilton, Niagara, Haldimand and Brant districts
alone, there are an estimated 82,000 people living with diabetes (ICES
2004-2005 data).
    Diabetes is a condition in which the body cannot produce insulin or
cannot effectively use the insulin it produces. The two main types of diabetes
are type 1 and type 2.
    Type 1 diabetes occurs when the pancreas is unable to produce insulin.
People living with type 1 diabetes must rely on the daily delivery of insulin
to survive. To date, there is no proven way to prevent type 1 diabetes.
    People with type 2 diabetes do not produce enough insulin or their body
does not effectively use the insulin that is produced. Fortunately, lifestyle
changes can help prevent or delay the onset of type 2 diabetes. A healthy meal
plan, weight control and physical activity are important prevention steps for
this group of individuals.

    About the Canadian Diabetes Association

    The Canadian Diabetes Association works to prevent diabetes and improve
the quality of life for those affected, through research, education, service
and advocacy. The Association's strong network of assistance includes
volunteers, employees, healthcare professionals and partners in
150 communities.





For further information:

For further information: Jeremy Brace, Marketing and Communications
Associate, Ontario, Canadian Diabetes Association, (416) 408-7146,
jeremy.brace@diabetes.ca; Alison Withey, Blue Whale Communications Inc., (705)
788-0080, alison@bluewhalecommunications.com

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Canadian Diabetes Association

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