Hellmann's Urban Gardens



    Harvesting the Desire to Eat For Real in the Land of Bricks and Mortar

    TORONTO, April 9 /CNW/ - Hellmann's is offering Canadians the opportunity
to "Eat For Real" this summer by inviting them to apply for a chance to have
their own plot in one of five urban gardens that will be planted this spring.
    Individuals and community groups will have a chance to add more real,
wholesome foods to their diets by growing their own fresh fruits and
vegetables in free garden plots provided by Hellmann's.

    
    What:

    -   Hellmann's Urban Gardens will bring gardens to those who otherwise
        may not have access to one.
    -   The gardens will be divided into separate plots where people can grow
        their own fresh vegetables and fruits.
    -   Each of the five gardens will be approximately 18 feet by 40 feet in
        total size; plots within the garden will be four feet by eight feet.
    -   There will be up to 10 individual plots within each garden.
    -   By harvesting their own fresh food, gardeners will shorten the
        distance between garden and table, enabling them to make fresher,
        better-tasting meals.

    Who:

    -   Canadians are invited to apply for a plot in the Urban Gardens:
           -   Families
           -   Community groups
           -   Individuals both young and young at heart
           -   People with or without a green thumb

    When:

    -   Canadians can apply for a plot beginning April 9, 2007 until May 9,
        2007.
    -   Hellmann's will review the applications and select the gardeners in
        mid-May.
    -   Plots will be available from late May until early September, 2007.

    Where:

    -   Hellmann's Urban Gardens will flourish in the following cities:
           -   Vancouver - Park Royal Shopping Centre (2002 Park Royal South)
           -   Calgary - Eau Claire Market (200 Barclay Parade SW)
           -   Toronto - at the intersection of Bay and Gerrard (686 Bay
               Street)
           -   Montreal - Décarie Square (6900 Boulevard Décarie)
           -   Halifax - at the intersection of Queen and Birmingham (1462
               Queen Street)

    How:

    -   Canadians are invited to apply for a plot and see full details by
        visiting the Hellmann's website at www.hellmanns.ca.
    




For further information:

For further information: Jacinthe-Pascale Gratton, Harbinger
Communications, t: (416) 960-5100 x 262, e: jpgratton@harbingerideas.com

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Hellmann's

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