Heavy Launches Husky Media Canada



    
    CORUS ENTERTAINMENT TO DISTRIBUTE ORIGINAL HEAVY PROGRAMMING USING HUSKY
    MEDIA'S GLOBAL VIDEO MONETIZATION PLATFORM
    

    TORONTO and NEW YORK, June 6 /CNW/ -- The Heavy Corporation today
announced the launch of Husky Media Canada, a premium video ad network created
for video content across the web.  Corus Entertainment, a leading Canadian
media and entertainment company, has signed on as Husky Media Canada's anchor
partner, deploying and promoting original, award-winning Heavy programming
across its radio sites in a customized channel, through its male-oriented
radio stations including 102.1 the Edge in Toronto, CFOX in Vancouver, Power
97 in Winnipeg and Q107 in both Toronto and Calgary, to name a few.
    The Husky Media video monetization platform wraps any video player
(YouTube, Revver, Google and more) with a "Video-Skin," a premium, high CPM ad
unit, designed for brand advertisers.  For advertisers, Husky Media is
building unprecedented reach around video -- in all video formats.  Husky also
gives advertisers access to specific psychographics and includes vertical
networks such as music, entertainment and action sports.
    "Heavy has seen such incredible success over the years with our
proprietary Husky video monetization platform that publishers and broadcasters
see the benefit of dramatically increasing their video streams whilst
delivering premium branding opportunities for advertisers" said David U.K.,
Managing Director of Heavy Canada.  "It's with great pleasure that we bring
our award-winning, irreverent programming to Corus Entertainment, one of the
top Canadian media companies, marking the perfect occasion to launch Husky
Media Canada."
    "Corus' partnership with Husky Media Canada strengthens our distinctive
position as the leader in online music and entertainment content on Canadian
radio," said David Huszar, General Manager, Splice Interactive Media, Corus
Entertainment.  "We're committed to creating leading edge interactive
experiences for increased listener engagement and are confident Heavy's fresh
programming will resonate extremely well with our male-oriented radio
stations."
    The Heavy Corporation also recently announced that they have reached an
agreement with CBS Interactive to distribute Heavy's award-winning sports
series, The Burly Sports Show, on CBSSports.com.  The Burly Sports Show will
be distributed using Heavy's innovative video advertising platform, The Husky
Network.
    
    About Heavy
    
    The Heavy Corporation is focused on making video valuable.  The company
owns and operates Heavy.com, one of the Web's leading destinations for men 18-
34, and the Heavy Men's Network, reaching over 17MM men ages 18-34 through
music, urban lifestyle, gaming and comedy.  The company recently launched
Husky Media, the premier video monetization platform, which powers the Heavy
Men's Network, and is a platform for all video publishers to monetize their
video assets at premium advertising rates.
    Husky Media provides publishers of all sizes the ability to easily
increase the value of their video, and provide their users with a better video
viewing experience.  Husky Media allows publishers to wrap any player with
high impact ad units that provide 100% share of voice and increase inventory
and video views by over 250%.  More can be seen at www.huskymedia.com.
    Heavy.com is one of the web's leading consumer video companies and the
leader for 18-34 year old males, which is a key demographic for marketers and
advertisers.  Heavy combines its own unique original programming with those of
its users to create an environment where you can control and even participate
in your own personal video experience. Heavy's original programming staples
include "Knob Hockey", "Canadian Contraband," "Flex and the City," "Over the
Hills," "Superficial Friends," "Heavy Music", "The Kensington Report", "Kung
Fu Jimmy Chow", "Blisster," "Behind the Music that Sucks," and the Webby
Award-winning "Burly Sports Show."
    Heavy's original programming is available in Canada on Virgin Mobile
Canada, TiVo, Sony PSP and Apple iPod.  Heavy launched several Television
Shows in Canada on Alliance Atlantis' IFC, Showcase Action and Diva Channels.
Advertisers on the broadband network include Molson Canadian and Coors Light,
Proctor and Gamble, Unilever, Virgin Mobile, Honda, Warner Bros.  Canada,
Labatt, Fanta, Nissan, Maple Pictures, TELUS, Paramount, Diesel, Axe, Sony and
Nike.

    Press Contacts:

    
    The Morris + King Company
    Lane Buschel / Chris Macowski
    212-561-7454 / 212-561-7459
    lane.buschel@morris-king.com
    chris.macowski@morris-king.com
    




For further information:

For further information: Lane Buschel, +1-212-561-7454, 
lane.buschel@morris-king.com, or Chris Macowski, +1-212-561-7459, 
chris.macowski@morris-king.com, both of The Morris + King Company, for The 
Heavy Corporation Web Site: http://www.Heavy.com                 
http://www.huskymedia.com

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THE HEAVY CORPORATION

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