Heart Chocolate(TM) Launched at Pusateri's During the Toronto Film Festival



    
    Sales Exceed Expectations
    

    TORONTO, Ontario, Sept. 19, /CNW/ -- Allegiance Equity Corporation
(Allegiance) (TSX-V - ANQ) and Innovative Life Sciences Corporation
(Innovative) are pleased to announce the initial sales of Heart Chocolate(TM)
(www.heartchocolate.ca) at Pusateri's during the Toronto Film Festival more
than exceeded expectations. Heart Chocolate(TM) with CM-X(TM) is a new
chocolate bar with significant health benefits CM-X(TM) is a combination of
natural extracts proven to:

    
     -- Lower blood sugar
     -- Lower cholesterol
     -- Improve cardiovascular condition
    
    CM-X has been added to a rich delicious cocoa to create a satisfying
snack.
    "As specialty retailers with 2 locations in the premier residential areas
of Toronto, we are constantly searching for the finest innovative products the
world has to offer.  The Heart Chocolate(TM) has been one of the quickest
selling new products our shops have introduced.  More important is that
healthy chocolate has given our customers another reason to eat chocolate and
feel great about it!"
    
    -- John Mastroianni, Pusateri's
    
    "Pusateri's is an institution in Toronto and they are wonderful people
that provide opportunity to small entrepreneurs to introduce great new
products.  They have exceeded expectations in working with them and they are
great to do business with.  We constantly had to restock both the Yorkville
and Avenue Road store, as inventory sold out time after time.  Sales in both
stores reached close to 700 Heart Chocolate(TM) bars over three days."
    
    -- David Solomon, President
    Heart Chocolate(TM) Website
    
    The Heart Chocolate(TM) website, www.heartchocolate.ca, provides
extensive educational and interesting information on diabetes, related
cardiovascular conditions and treatments including cinnamon and other natural
extracts as well as chocolate.
    "The introduction of Heart Chocolate(TM) at the IT Lounge during the 2007
Toronto Film Festival resulted in extensive press coverage in The Toronto
Star, 24 Hours, The Globe and Mail, numerous online newspapers as well as the
CBC and Entertainment Toronto Canada."
    
    -- Natasha Koifman, NKPR Inc.
    
    "The IT Lounge provided a great venue for introducing new brands and
products to the market. We've searched long and hard to assemble this exciting
collection of "IT" items and were thrilled to play a part in the success of
the Heart Chocolate debut!" says NKPR president, Natasha Koifman.
    
    Innovative and Allegiance
    
    Allegiance holds approximately 17.5% equity interest in Innovative, which
developed a family of nutraceutical products with distinct competitive
advantages.
    Allegiance holds 2,100,000 shares of Innovative which is approximately
17.5% of Innovative. There are presently 4,845,225 new common shares of
Allegiance issued and outstanding.
    The TSX Venture Exchange has not reviewed and does not accept
responsibility for the adequacy or accuracy for this press release, which has
been prepared by management.




For further information:

For further information: David Solomon, President of Allegiance Equity 
Corporation, +1-416-944-2840, dsolomon79@gmail.com Web Site:
http://www.allegianceequity.com                 
http://www.heartchocolate.ca

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ALLEGIANCE EQUITY CORPORATION

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