TORONTO, Feb. 24 /CNW Telbec/ - The Heart and Stroke Foundation's The
Heart Truth(TM) campaign today launched a PSA adapted to reach
Chinese-Canadian women at a special event hosted by Senator Vivienne Poy.
With over one million Canadians identifying themselves as Chinese, the
Chinese Canadian population represents one quarter of the visible minorities
in Canada. Further, Chinese languages are Canada's third most common mother
tongue group, behind English and French.(1)
"For people whose first language is Cantonese or Mandarin, cultural and
language barriers may make it difficult to access important health and disease
prevention information," says Senator Vivienne Poy. "Our goal is to raise
awareness of the risk of heart disease and stroke for women within the Chinese
The Heart Truth(TM) campaign educates women about identifying their risks
and warning signs of heart disease and stroke. By making simple lifestyle
changes, women can reduce their risk for heart disease and stroke by as much
as 80 per cent. The campaign is especially relevant for women 40 to 60 years
old, whose risk increases as they age.
"The Heart and Stroke Foundation is committed to refining and expanding
our public awareness and education efforts to ensure that all Canadians are
more aware of what they can do to reduce their risks from heart disease and
stroke," says Bobbe Wood, President and CEO of the Heart and Stroke Foundation
of British Columbia and Yukon and lead architect of The Heart Truth(TM)
campaign in Canada.
The PSA was distributed to OMNI and Fairchild Television which will reach
Cantonese and Mandarin speaking Canadians across Canada.
"As a bypass survivor, I know that heart disease is a woman's disease as
much as a man's," says heart bypass survivor, Ms. Yew Dak Chun. "Knowing the
symptoms, and also knowing how to avoid developing heart disease is important.
I'm far more active today as a result of my condition - and I feel better for
The Heart and Stroke Foundation, a volunteer-based health charity, leads
in eliminating heart disease and stroke and reducing their impact through the
advancement of research and its application, the promotion of healthy living,
The Heart and Stroke Foundation's The Heart Truth(TM) campaign raises
awareness among women of ways to reduce their risk of heart disease and
stroke, giving them the tools they need to protect themselves.
The Heart Truth(TM) campaign gratefully acknowledges the support of
founding sponsor, Becel, and contributing sponsors Dempster's, Ocean Spray,
Pfizer, Rogers Consumer Publishing, Shoppers Drug Mart and the Providence
Heart + Lung Institute at St. Paul's Hospital in Vancouver without whom the
program would not be possible.
The broadcast-ready video PSA and media backgrounders are available for
download at thehearttruth.ca.
(1) Source: Statistics Canada, December 2007. The Evolving Linguistic
Portrait, 2006 Census. Catalogue no. 97-555-XIE.
/NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
the CNW Photo Network and archived at http://photos.newswire.ca.
Additional archived images are also available on the CNW Photo Archive
website at http://photos.newswire.ca. Images are free to accredited
members of the media/
For further information:
For further information: Jane Diane Fraser, Heart and Stroke Foundation
of Canada, (613) 569-4361 ext. 273; For media interviews in English or
Chinese: Janet Poon, The Justin Poy Agency, (416) 515.2902, ext. 2124, E.