HealthPricer Unveils Industry's First Normalized Health CPG Database and Vertical Search Engine at DEMO 08



    Symbol: TSX-V: HPC

    PALM DESERT, CA and VANCOUVER, BC, Jan. 28 /CNW/ - HealthPricer
Interactive (TSX.V - HPC), a leader in online product search and comparison
shopping for healthcare products, today unveils the industry's first
normalized health product database and search engine. This results in the most
sophisticated business intelligence on health product consumer shopping
behaviour that is saving consumers more money with their online purchases and
increasing sales conversions for merchants, partners and advertisers.

    Expedia for Health
    ------------------
    "No other company has managed to normalize the names of health products
online. The non-normalized experience means duplicate and mismatched
comparison shopping search results that confuse online purchasers," comments
Michael I. Brown, president and CEO, HealthPricer Interactive. "Our aim is to
be 'Expedia for Health.' We have applied our domain expertise in consumer
health to create the industry's first normalized health Consumer Packaged
Goods database. This database is the base for our powerful search engine and
comparison shopping sites at www.healthpricer.com and health site partner
MarketPlaces. On a daily basis we collect intelligence through tens of
thousands of online health shoppers, which we share with our network of
merchants, partners and advertisers to gain them insight that they can turn
into increased sales conversions, improved content management and optimized ad
placements."
    From the outset HealthPricer decided to work with trusted online health
merchants offering prescription and OTC drugs, contact lenses, supplements and
beauty products. In partnership with these merchants, HealthPricer regularly
crawls and scrapes the product information from the majority of the merchant
sites, in conjunction with data feeds, and using proprietary technologies
forces all product data to conform to industry standard categorization and
naming conventions. The result is the hundreds of thousands of merchant
offerings reflect the exact product names - no duplications, wrong
categorizations or misnaming of products.
    This database forms the foundation to vertical product search and
comparison shopping engines, www.healthpricer.com and partner health site
Marketplaces', such as the one recently launched with Healthline.com
http://marketplace.healthline.com. HealthPricer developed the Customer
Experience as a Service (CXaaS) platform to rapidly deploy Marketplaces for
its partners. The platform allows HealthPricer to manage multiple partners
from one set of code and to deploy them quickly - limiting integration efforts
for partners and ensuring immediate revenues from product promotion and sales.
    "The vertical search space is heating up and health ranks at the top of
the vertical search category. HealthPricer is leading the way in online health
product search," comments Chris Shipley, executive producer of DEMO, where
HealthPricer debuted its service today. "HealthPricer's product database not
only serves its own search engine site, but also the entire eco-system of
stakeholders to drive benefits to consumers, merchants, partners and
advertisers."

    Most Sophisticated Consumer Health Shopping Behaviour Business
    Intelligence
    --------------------------------------------------------------
    With millions of accumulated visitors to the HealthPricer search engine,
HealthPricer is collecting the most sophisticated business intelligence on
consumer health shopping behaviour.
    "We sit at the intersection where consumers, merchants, partners and
advertisers converge. Our end-to-end tracking from the point of advertising
and site entrance to the sales transaction on the merchant site is a powerful
insight to more effective ways for manufacturers, merchants and health
services to tie advertising to relevant search," comments Gerd Zobel, senior
vice president, product strategy and customer experience, HealthPricer
Interactive. "Further, our partners can leverage this intelligence to
customize product offers on their sites - taking a user-centric approach to
merchandising within their MarketPlace."

    
    The normalized presentation of products, and the sophisticated business
intelligence collected, results in the following benefits:

    -   Consumers: recipients of better product deals and offerings as
        merchants and advertisers learn more about consumers' collective
        shopping behaviour. This results in even greater savings (both time
        and money) from shopping online.
    -   Merchants: the recipients of targeted visitors from health search
        engines, merchants gain highest conversion rates. In addition, the
        business intelligence allows merchants to further refine their
        product price points and offerings to increase product sales.
    -   Partners: gain a critical differentiating factor in adding Commerce
        to sites already rich in health Content and Communications (the
        three Cs). In learning from the business intelligence, health
        partners can advance their health search content as it relates to
        products and subsequently increase conversion rates and revenues.
    -   Advertisers: place highly targeted ads to an audience specifically
        searching for health information and products. With the business
        intelligence insight, advertisers gain further insight to health
        consumer shoppers - when and where to place ads for optimal results.
    

    About the DEMO Conferences

    Produced by Network World Events and Executive Forums, the semi-annual
DEMO conferences focus on emerging technologies and new products, which are
hand-selected from across the spectrum of the technology marketplace. The DEMO
conferences have earned their reputation for consistently identifying
tomorrow's cutting-edge technologies, and have served as launch pad events for
initial products from companies such as Palm, E(*)Trade, Handspring, TiVo,
Skype, Half.com, U.S. Robotics, salesforce.com and WebEx, helping these
companies secure venture funding, establish critical business relationships,
and influence early adopters. Each DEMO conference features approximately
70 new products, technologies and services from companies both new and
established. For more information on the DEMO conferences, visit
http://www.demo.com/.
    The DEMO community also benefits from the award winning DEMOletter. A
weekly e-newsletter designed to reach the people who are creating companies,
building products and launching new ideas, DEMOletter provides smart insight
and analysis of entrepreneurial business issues.

    About Network World

    Network World, Inc., the Leader in Network Knowledge, empowers network IT
executives through education, information and community. Network World, an IDG
company, is the leading provider of news, analysis, reviews, events and
education on information technology. Network World publishes the leading
newsweekly, Network World, hosts the most active online communities
(http://www.networkworld.com, http://www.javaworld.com,
http://www.linuxworld.com, and http://www.demo.com), and produces educational
seminars and events worldwide. Network World's portfolio of strategic
marketing programs provides marketing and agency professionals with the tools
to generate high-quality leads, optimize marketing campaigns, and create new
revenue opportunities. Additionally, Network World is the event organizer of
DEMO and DEMOfall, the leading events for new technology innovation.

    About International Data Group (IDG)

    International Data Group (IDG) is the world's leading technology media,
events, and research company. IDG's online network includes more than 450 Web
sites spanning business technology, consumer technology, digital entertainment
and video games worldwide. IDG publishes more than 300 magazines and
newspapers in 85 countries including CIO, CSO, Computerworld, GamePro,
InfoWorld, Macworld, Network World, and PC World. IDG's lead-generation
service, IDG Connect, matches technology companies with an audience of
engaged, high-quality IT professionals, influencers, and decision makers.
    IDG is a leading producer of more than 750 technology-related events
including Macworld Conference & Expo, LinuxWorld Conference & Expo,
Entertainment for All Expo (E for All), DEMO, and IDC Directions. IDC, a
subsidiary of IDG, is the premier global provider of market intelligence,
advisory services, and events. Over 900 IDC analysts in more than 90 countries
provide global, regional, and local expertise on technology and industry
opportunities and trends.
    Additional information about IDG, a privately held company, is available
at http://www.idg.com/.

    All product and company names are trademarks of their respective
companies.

    About HealthPricer

    HealthPricer Interactive Limited (HPC) is a leader in vertical product
search for consumer health and beauty products. Led by a team of e-commerce
veterans, the company has created the search industry's first normalized
health Consumer Packaged Goods database. This database forms the foundation
for its vertical product search engine and its comparison shopping sites:
www.healthpricer.com and partner Marketplaces', including
http://marketplace.healthline.com and http;//marketplace.healthcentral.com.
    Working with trusted online health merchants, HealthPricer uses
proprietary technologies to force merchant product information to conform to
industry standard categorization and naming conventions. The HealthPricer
search engine ensures hundreds of thousands of merchant offerings reflect the
exact product names - connecting product browsing to buying in a more
meaningful way.
    Subsequently, the HealthPricer comparison shopping site is the most
convenient way for consumers to search for and perform side-by-side
comparisons of health and beauty products based on price, brand and other
health-related attributes.
    This optimized consumer shopping experience has reciprocal benefits to
advertisers. The HealthPricer database monitors and collects information on
the browsing and purchasing behaviour of millions of consumers using the
HealthPricer search engine. This business intelligence provides insight and
more effective ways for manufacturers, merchants and health services to tie
advertising to relevant search.

    The TSX Venture Exchange has not reviewed, and does not accept
    responsibility for the adequacy or accuracy of the content of this news
    release.

    %SEDAR: 00015938E




For further information:

For further information: For media: Asa Zanatta, Tel: (604) 408-1389,
(604) 724-7755, azanatta@spiritcommunications.ca; For investors: Michael I.
Brown, Tel: (604) 301-0221, ext. 120, mbrown@healthpricer.com

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HEALTHPRICER INTERACTIVE LIMITED

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