- Canadians Wake Up to the Issue of Sleeplessness -
TORONTO, Feb. 26 /CNW/ - In an eye opening report released this week, an
astonishing 88% of Canadians revealed they are unable to sleep through the
night, reporting consistent disruptive slumbers and waking up at least once
nightly. A vital part of healthy living, proper sleep is as essential as diet
and exercise, yet the majority of Canadians are not receiving the sleep they
clearly dream about.
According to the national survey conducted by Celestial Seasonings(R) as
part of the Campaign For Better Sleep, 21% of respondents report sleeping less
than 6 hours per night. Not surprisingly, 89% of survey respondents report a
regular occurrence of waking up on the wrong side of the bed - feeling tired,
cranky or irritated at least once a week. Of those, 11% experienced the
feeling EVERY morning! That's a lot of cranky Canadians.
"With Sleepytime(R) Tea being our most popular tea flavour, we realized
that sleep is an important concern for our customers," says Claire Byrne,
Brand Manager for Celestial Seasoning Canada. "As a company we have always
invested in the health and well-being of our consumers, and we created
Campaign for Better Sleep to address and help educate on this significant
health issue," continued Byrne.
With the final survey tally revealing 82% of respondents believing Health
Canada should make sleep a health care priority, Celestial Seasonings is
taking the matter to pillow tops of the Canadian government, and urging Health
Canada declare November 2nd National Sleep Day. Today marks the launch of
Campaign For Better Sleep's online petition
(http://www.campaignforbettersleep.com/index.php?/CFBS/petition) to see that
day realized. By signing the petition, Canadians will have their voice heard,
and rest assured, sleep will get the attention it deserves.
Additional Survey Findings:
- Demonstrating at least an awareness of the issue, a full 98% of
Canadians recognize the benefits of a proper night's rest and consider
sleep a vital part of a balanced, healthy lifestyle.
- The majority of Canadians sleep regular as clockwork. 51% report set
bedtime schedules every night with 65% sleeping for the recommended
6 - 7.5 hours per night.
- It takes more than 30 minutes for 15% of those surveyed to fall
asleep! Finally, an explanation for the sleep setting on television
- Pulling back the covers to reveal deeper sleep issues, 6% have been
diagnosed with a sleep disorder, yet more than 29% of those surveyed
use tea to wind down/fall asleep at night.
- T.G.I. Weekend! While only 14% of Canadians sleep for 8 or more hours
during weekdays, 41% use the weekends to catch up on their zzz's.
- 29% credit tea as a natural sleep remedy to wind down and fall asleep
at night, with 23% drinking more than 3 cups of tea per day!
About Hain Celestial Canada
Hain Celestial Canada is a subsidiary of The Hain Celestial Group, Inc.,
(NASDAQ: HAIN). The Hain Celestial Group is a leading natural and organic food
company in North America and Europe. Hain Celestial Canada participates in
several natural food and personal care categories including brands such as
Alba(R), Avalon, Casbah(R), Celestial Seasonings(R), Earth's Best, Garden of
Eatin'(R), Health Valley(R), Rice Dream(R), Soy Dream(R), MaraNatha(R), Terra
Chips(R), Imagine(R), JASON(R), Yves Veggie Cuisine(R), and Spectrum(R). For
more information, visit: www.hain-celestial.ca
About The Hain Celestial Group
The Hain Celestial Group (NASDAQ: HAIN), headquartered in Melville, NY,
is a leading natural and organic food and personal care products company in
North America and Europe. Hain Celestial participates in almost all natural
food categories with well-known brands that include Celestial Seasonings(R),
Terra(R), Garden of Eatin'(R), Health Valley(R), WestSoy(R), Earth's Best(R),
Arrowhead Mills(R), MaraNatha(R), SunSpire(R), DeBoles(R), Hain Pure Foods(R),
FreeBird(TM), Plainville Farms(R), Hollywood(R), Spectrum Naturals(R),
Spectrum Essentials(R), Walnut Acres Organic(R), Imagine(R), Rice Dream(R),
Soy Dream(R), Rosetto(R), Ethnic Gourmet(R), Yves Veggie Cuisine(R),
Granose(R), Realeat(R), Linda McCartney(R), Daily Bread(TM), Lima(R), Grains
Noirs(R), Natumi(R), JASON(R), Zia(R) Natural Skincare, Avalon Organics(R),
Alba Botanica(R), Queen Helene(R), Tushies(R) and TenderCare(R). Hain
Celestial has been providing "A Healthy Way of Life(TM)" since 1993. For more
information, visit www.hain-celestial.com
For further information:
For further information: Media Contact: Anna Ng, The Idea Workshop
Limited, (416) 504-3977 ext. 29 or (416) 895-5536, firstname.lastname@example.org