Hbc Re-Launches Popular Historical Comic Book Based on Canadian History



    TORONTO, Feb. 13 /CNW/ - Hudson's Bay Company (Hbc) is pleased to
announce the re-launch of a cherished educational resource for Canadian
students: Tales from the Bay.  Long out of print, Tales from the Bay is a
comic book featuring three stories drawn from the Company's rich history. 
Originally published in 1995 to help celebrate Hbc's 325th anniversary, Tales
from the Bay has remained a favourite of teachers and students.
    Developed in partnership with CoEd Communications of Toronto, Tales from
the Bay uses the universally appealing comic-book style to make history
accessible to students.  A detailed Teacher's Guide, created by teachers for
teachers, helps integrate the content into lesson plans.  And best of all -
it's free. Teachers simply need to visit CoEd's website at
www.4edu.ca/tors/hbctales to order a class set.
    Tales from the Bay is just one of a number of free educational resources
offered by Hbc.  The cornerstone of the program is Adventurers - Hudson's Bay
Company - The Epic Story.  Available since 2000, more than 60,000 copies have
been distributed.
    "The history of Hbc is something that all Canadian children learn in
school," said Rob Johnston, President, Hbc.  "Through our history foundation,
Hbc strives to preserve and promote Canadian heritage.  That's why we are
bringing this popular historical comic book back to a new generation of
Canadian children."
    The Hbc Foundation is a leading charitable organization dedicated to
improving the lives of Canadians through programs that reflect their distinct
values.  Each year, by working closely with local and national organizations
across the country, Hbc will invest more than $10 million in organizations
committed to building healthy families, creating strong communities and
inspiring Canadians.
    Each year, Hbc supports numerous programs that preserve and promote
Canadian heritage.  These programs include ongoing contributions to the
Manitoba Museum and the UNESCO recognized Hbc archival collection, the
Canadian Canoe Museum and the Local History Grant program, which delivers
funding to small history projects initiated at the community level.

    Hbc is Canada's largest diversified general merchandise retailer,
operating in department store (the Bay), mass merchandise (Zellers), specialty
(Home Outfitters and Designer Depot) and discount formats (Fields).  With more
than 600 retail outlets and nearly 70,000 associates located in every province
in Canada, Hbc provides Canadians with stylish, quality merchandise at great
value, through retail banners focused on exceptional customer service.  Hbc is
a Canadian retail leader in corporate social responsibility, and the fifth
annual Hbc CSE report can be found at www.hbc.com.

    CoEd Communications Inc. is a not-for-profit educational communications
company, specializing in the production and promotion of free, quality,
curriculum-based educational resource material for the Canadian school system.
 CoEd works in conjunction with Departments/Ministries of Education, school
districts/boards, associations, teachers and subject specialists across the
country.




For further information:

For further information: Victoria Zigelman, Hbc, (416) 216-7622


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