Harry Rosen Soars to New Heights on Bloor Street



    Newly renovated location offers five floors and 48,000 square feet of
    high-end apparel, accessories and more

    TORONTO, Sept. 2 /CNW/ - After more than two years of planning,
designing, and constructing, Harry Rosen Bloor Street finally unveils itself
as the largest and most luxurious menswear store in Canada. Representing the
largest capital investment ever made by the company, the new Toronto flagship
location store is comprised of nearly 50,000 square feet over five floors, and
is a prestigious home for the finest goods that the world has to offer, with
representation from the entire spectrum of menswear.
    The current Bloor Street location was launched in 1987, and at that time
represented a breakthrough in menswear retailing. By adding almost 20,000
square feet and two floors to the original store, in addition to full-store
remodelling and redesign, the store now offers an expanded leather and
footwear shop, Made-to-Measure area, a larger Bespoke Tailoring department,
and private selling rooms. True to its roots, Harry Rosen has searched the
world to bring the finest gathering of designer shops and collections to its
retail floors, and the new store includes many more prominent and exclusive
designer shop-in-shops, including those from such prestigious designers as Tom
Ford, Armani Collezioni, Dolce and Gabbana, Ermenegildo Zegna, Canali and BOSS
Hugo Boss. As well, for the first time, the store now boasts an extensive
fragrance and skin-care area, truly solidifying its distinction as a one-stop
shop for men.
    "Fifty-four years of menswear experience went into the planning and
design of this store," says Larry Rosen, CEO and Chairman. "This is really the
fulfillment of our dream to create a world-class better-end men's emporium. We
have succeeded in creating something that is completely unique to this market
and have elevated ourselves far beyond the standards of menswear retailing."
    Working closely with Rosen, the store was created by in-house designer,
Mark Teixeira, with outside consultants used for several aspects, such as the
exterior. The overall feel of the store is contemporary and elegant but
remains quite neutral to allow each designer shop to shine through. "The
intention of the design is to offer a world of quality menswear in an
approachable environment," explains Rosen.
    Stepping onto the marble floor through the main entrance, the customer is
greeted with a fresh, contemporary feeling brought on by Asian walnut and with
highly polished nickel fixtures. Here the customer will find sportswear,
outerwear, dress furnishings and an enhanced leather department, featuring
shoes, bags and accessories. Jewellery and cufflinks are also housed on the
main floor, boasting a collection that is second to none. In addition, the
main floor features a fragrance and skin-care area, with many high-end brands
including Armani, Zegna, John Allans, Juicy Couture, Shiseido and Jean Paul
Gaultier.
    The industrial Lower Level, with its rough-welded exposed fixtures,
suggests a feeling of controlled chaos and a spontaneous flow of merchandise.
Here the customer can purchase denim and casual wear. The Hugo BOSS shop, also
on the Lower Level, features the latest shop-in-shop concept direct from
Germany, with high gloss walnut fixtures, black and white walls, and a grey
stone floor. At 3,500 square feet, this BOSS shop is the largest shop-in-shop
in North America.
    The second floor is dominated by Designer shop-in-shops, which were all
designed to the specifics provided by that vendor, and in many cases, with
materials shipped directly from Italy. The shops, each with their own
sophisticated look and feel, are tied in together by the custom bleached oak
grey-wash floor and millwork that covers all neutral space. The Dolce &
Gabbana shop features black polished metal, black lacquered glass and smoked
mirrors, surrounding a black glass baroque chandelier. With walnut fixtures
and stone floors, the Armani shop is the largest in North America and is
designed from the latest concept out of Italy. The newest designer to be part
of the Harry Rosen family is Tom Ford, who has chosen Harry Rosen as his
launch partner in Canada. This opulent space includes a Macassar ebony
ceiling, a marble floor and silk carpet, mirroring the designer's own
freestanding stores in Milan and New York.
    Sumptuous luxury is the word for the third floor, featuring designers
such as Brunello Cucinelli and Loro Piana. The floor has a light, fresh
feeling to match the goods of these designers reflected in the large open
windows offering an unparalleled view over Bloor/Yorkville. The focal point of
the Canali shop is the back wall that lights up entirely, reflected in a
highly polished cream marble floor. With a black high gloss lacquered archway,
the entrance to the Zegna shop is nothing short of dramatic. The shop itself
is completely clad with oak strips in opposing wood grain directions, then
layered with high gloss black lacquer and polished chrome shelves. Located
against a large window overlooking the street below, the Brioni shop is
furnished with antique furniture and Prussian rugs, representing the opulent
style for which Brioni is known.
    After ascending the staircase to the fourth floor, the customer
immediately notices the more traditional feel, as this floor is home to the
Bespoke Tailoring shop and formalwear. With marble floors and exotic woods in
the millwork and furniture, the floor also features antique tables, leather
furniture and a large traditional cutting table that shows how garments are
created from fabrics. This floor has a comfortable, residential feeling with
intimate areas for private selling and Made-to-Measure. And to complete the
feel, two large patios covered in cedar decking are available to customers for
relaxing.

    About Harry Rosen Inc.

    Harry Rosen Inc., Canada's premiere men's wear retailer, is celebrating
54 years in business in 2008. Founded in 1954 by the man whose name the chain
still bears, Harry Rosen Inc. has grown from a single 500-square-foot store in
Toronto to become a powerhouse in Canadian retailing with 16 stores across the
country, accounting for 40 percent of the Canadian market in high-end men's
wear. Harry Rosen stores offer extensive collections of the world's finest
men's wear labels including Tom Ford, Brioni, Canali, Versace Classic, BOSS
Hugo Boss, Armani Collezioni, Ermenegildo Zegna, Dolce and Gabbana, Burberry,
Arnold Brant and J.P. Tilford by Samuelsohn.





For further information:

For further information: or to arrange an interview, please contact:
Rachel Evans, PR and Special Events Manager, (416) 935-9226,
revans@harryrosen.com

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Harry Rosen Inc.

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