Harry Potter And The Order Of The Phoenix: An IMAX 3D Experience Sets New Record



    Film Crosses $35 Million, Now Highest Grossing Live-Action Hollywood IMAX
    Release

    LOS ANGELES, Sept. 6 /CNW/ - IMAX Corporation and Warner Bros. Pictures
today announced that Harry Potter and the Order of the Phoenix, which has
grossed more than $906 million worldwide to date, continues to break IMAX box
office records through its 7th week. The IMAX(R) 3D release, which has
shattered multiple IMAX box office records, has now earned more than
$24 million on 91 IMAX screens domestically and more than $11 million on 52
IMAX screens internationally. The worldwide IMAX total is now more than
$35 million with an impressive per screen average of $243,000 making it the
highest grossing live-action Hollywood IMAX release.
    "This film has become a huge summer hit for the IMAX(R) theatre network
and Harry Potter fans have demonstrated that they love to experience their
favorite wizard in IMAX 3D," said Greg Foster, Chairman and President of IMAX
Filmed Entertainment. "Many of our locations throughout the worldwide IMAX
network have reported box office records, thanks to a terrific film from
talented filmmakers, exceptional marketing from Warner Bros. Pictures and the
strong appeal of Hollywood movies presented in a truly unique and powerful
way."
    IMAX Corporation used its proprietary 2D to 3D conversion technology to
transform the film's finale into An IMAX 3D Experience(R), the most immersive
cinematic 3D in the world. The film has also been digitally re-mastered into
unparalleled image and sound quality of The IMAX Experience(R) with IMAX
DMR(R) (Digital Re-mastering) technology.

    About IMAX Corporation

    IMAX Corporation is one of the world's leading entertainment technology
companies, specializing in digital and film-based motion picture technologies.
The worldwide IMAX network is among the most important and successful
theatrical distribution platforms for major event Hollywood films around the
globe, with IMAX theatres delivering the world's best cinematic presentations
using proprietary IMAX, IMAX 3D, and IMAX DMR technology. IMAX DMR is the
Company's groundbreaking digital remastering technology that allows it to
digitally transform virtually any conventional motion picture into the
unparalleled image and sound quality of The IMAX Experience. IMAX's renowned
projectors display crystal-clear images on the world's biggest screens, and
the IMAX brand is recognized throughout the world for extraordinary and
immersive entertainment experiences for consumers. As of June 30, 2007, there
were 290 IMAX theatres operating in 40 countries.

    IMAX(R), IMAX(R) 3D, IMAX DMR(R), IMAX(R) MPX(R), and The IMAX
Experience(R) are trademarks of IMAX Corporation. More information on the
Company can be found at www.imax.com.

    This press release contains forward looking statements that are based on
management's assumptions and existing information and involve certain risks
and uncertainties which could cause actual results to differ materially from
future results expressed or implied by such forward looking statements.
Important factors that could affect these statements include ongoing
discussions with the SEC and OSC relating to their ongoing inquiries and the
Company's financial reporting and accounting, the timing of theatre system
deliveries, the mix of theatre systems shipped, the timing of the recognition
of revenues and expenses on film production and distribution agreements, the
performance of films, the viability of new businesses and products, risks
arising from potential material weaknesses in internal control over financial
reporting and fluctuations in foreign currency and in the large format and
general commercial exhibition market. These factors and other risks and
uncertainties are discussed in the Company's Annual Report on Form 10-K for
the year ended December 31, 2006, as well as the Company's Quarterly Report on
Form 10-Q.




For further information:

For further information: Media: IMAX Corporation, Sarah Gormley, (212)
821-0155, sgormley@imax.com; Warner Bros. Pictures, Andrea Marozas, (818)
954-4849, andrea.marozas@warnerbros.com; Business Media: Sloane & Company, New
York, Whit Clay, (212) 446-1864, wclay@sloanepr.com; Entertainment Media:
Newman & Company, Al Newman, (310) 278-1560, asn@newman-co.com; Investors:
Integrated Corporate Relations, Amanda Mullin, (203) 682-8243,
amanda.mullin@icrinc.com

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IMAX Corporation

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