MPH(TM) system to debut at NAB 2007
CINCINNATI and CHICAGO, April 3 /CNW/ -- The inventor of the transmission
standard for digital television (DTV) and the market leader in broadcast
equipment and automation technology today announced an innovative new
technology designed to extend over-the-air broadcast TV signals beyond the
living room to viewers on the go.
LG Electronics Inc. and its U.S. research subsidiary, Zenith Electronics
Corp., joined forces with Harris Corporation (NYSE: HRS) on the development of
new in-band mobile DTV technology. The MPH(TM) in-band mobile DTV system,
dubbed "MPH(TM)" for "Mobile-Pedestrian-Handheld," will make its debut at the
National Association of Broadcasters (NAB) convention April 14-19 in Las
This promising technology, which has the potential to create new markets
and revenue streams for TV broadcasters, will be prominently featured in two
high-profile NAB exhibits: the Harris booth (N2502, Las Vegas Convention
Center) and the Advanced Television Systems Committee "Hot Spot" (South Hall
upper lobby). The robustness and reliability of the new system also will be
showcased in live, mobile demonstrations throughout the NAB convention.
"MPH(TM) is designed to deliver the Mobile-Pedestrian-Handheld
applications that digital TV broadcasters are seeking," said Dr. Jong Kim,
president of LG's Zenith R&D Lab, which collaborated with the LG DTV Lab in
Seoul and with Harris Broadcast Communications Division on the development of
the system. "We believe broadcasters will appreciate both the superior
performance and unparalleled flexibility of our MPH(TM) system."
Tim Thorsteinson, president of Harris Broadcast Communications said, "The
results of our joint development with LG Electronics are in response to our
customers' interest in a compelling, in-band mobile solution. The versatile,
robust MPH system is the first that strikes the right balance for broadcasters
looking to deliver both high-definition programming to fixed receivers and
standard-definition programming and datacasting to mobile and handheld
The MPH system is a multiple-stream approach, with the main service
stream for existing DTV and HDTV services, and the MPH stream for one or more
mobile, pedestrian and/or handheld services. Key attributes of the MPH system
-- Backward compatibility with the existing ATSC 8-VSB transmission and
-- Capability to receive broadcast signals at high (mobile) speed with a
-- Use of practical, small handheld receivers without the need for
-- Power savings in handheld receivers;
-- Flexibility in both data rates and robustness;
-- Data-rate efficiency, and;
-- Use of advanced video and audio coding in the MPH(TM) stream.
The MPH system has the additional advantage for broadcasters of involving
neither outside service providers nor spectrum-pooling arrangements.
During the NAB convention, in addition to conducting the live mobile
demonstrations, LG Electronics, Zenith and Harris will disclose results of
field testing under real-world conditions for mobile and handheld services.
Further details will be discussed at a joint Harris-LG press conference in Las
Vegas on April 15, the eve of the NAB convention.
About LG Electronics USA, Inc.
LG Electronics USA, Inc. is the North American subsidiary of LG
Electronics, Inc., a $48.5-billion global force in consumer electronics, home
appliances and mobile communications. In the United States, LG Electronics
sells a wide range of digital display and digital media products, digital
appliances and mobile phones under LG's "Life's Good" marketing theme. LG's
U.S. R&D subsidiary Zenith Electronics in Lincolnshire, Ill., is a long-time
leader in consumer electronics technologies and a pioneer in digital HDTV,
having developed the "VSB" digital transmission system at the heart of the
ATSC DTV Standard adopted by the Federal Communications Commission. Zenith's
Emmy-award-winning technologies include TV remote control, stereo TV, flat
CRTs and HDTV. Zenith merged with LG Electronics in 1999. For additional
information, please visit http://www.zenith.com and http://www.LGusa.com.
About Harris Corporation
Harris is an international communications and information technology
company serving government and commercial markets in more than 150 countries.
Headquartered in Melbourne, Florida, the company has annual revenue of about
$4 billion and more than 14,000 employees - including more than 6,000
engineers and scientists. Harris is dedicated to developing best-in-class
assured communications(TM) products, systems, and services for global markets,
including government communications, RF communications, broadcast
communications, and wireless transmission network solutions. Additional
information about Harris Corporation is available at http://www.harris.com.
For further information:
For further information: Laura Whitaker, VP, Communications,
+1-408-782-1201, firstname.lastname@example.org; or Jay Adrick, VP, Broadcast
Technology, Broadcast Communications Division, +1-513-459-3802,
email@example.com, both of Harris Corporation; or John Taylor, VP, Public
Affairs, LG Electronics, +1-847-941-8181, firstname.lastname@example.org; Web Site:
http://www.harris.com; http://www.LGusa.com; http://www.zenith.com