TORONTO, Sept. 10 /CNW/ - Points International Ltd. (TSX: PTS; OTCBB:
PTSEF) - owner and operator of the world's leading reward-management program,
Points.com (www.points.com) - announced today that it has signed an agreement
with Harrah's Operating Company, Inc., a wholly-owned subsidiary of Harrah's
Entertainment, Inc. Under terms of the multi-year agreement, Total Rewards
will be part of the Points.com network and Harrah's will also participate in
Points' Global Points Exchange (GPX), the loyalty industry's first
peer-to-peer loyalty currency trading platform. In addition Points will offer
Total Rewards members the ability to transfer Reward Credits between friends
Total Rewards members will also have even more ways to earn valuable
credits. Among other solutions, Points will launch a Corporate sales platform
allowing retailers to offer Total Rewards Credits as an incentive. Points and
Harrah's will be working to launch these initiatives over the coming months.
"We are delighted to be working with industry leader Harrah's to further
enhance their loyalty program," said Points CEO Rob MacLean.
"We are dedicated to providing our customers with the best loyalty
program in the business, and we think being a part of the Points network is
another way to add value for our customers," said David Norton, Chief
Marketing Officer, of Harrah's Entertainment.
About Points International Ltd.
Points International Ltd. is owner and operator of Points.com, the
world's leading reward-program management portal. At Points.com consumers can
Swap, Earn, Buy, Gift, Share and Redeem miles and points from more than 25 of
the world's leading reward programs. Participating programs include American
Airlines AAdvantage(R) program, American Express(R) Membership Rewards(R),
Aeroplan(R), AsiaMiles(TM), British Airways Executive Club, Northwest
WorldPerks(R), Wyndham Hotel Group's TripRewards(R), Delta SkyMiles(R), and
InterContinental Hotels Group's Priority Club(R) Rewards. Redemption partners
include Amazon.com(R) and Starbucks.
For further information:
For further information: Investor relations: Alex Wellins, The Blueshirt
Group, T. (415) 217-7722; Brinlea Johnson, The Blueshirt Group, T. (212)
551-1453; Anthony Lam, Chief Financial Officer, Points International, T. (416)
596-6382, E. email@example.com; Partnership enquiries: Martin Tongue,
Vice President, Business Development, Points International, T. (416) 596-6363,