Harlequin Spices Things Up in India



    
    Leading Publisher of Women's Fiction Enters Its Largest Market Yet
    

    TORONTO, Feb. 13 /CNW/ -- India, birthplace of the famed Kama Sutra, will
soon have a new guilty pleasure thanks to Harlequin Enterprises Limited, one
of the world's leading publishers of women's fiction. Harlequin announced
today that the company has expanded its international operations into India
through a wholly owned venture known as Harlequin Mills & Boon (India) Pvt.
Ltd. (HMBI).
    
    (Photo: http://www.newscom.com/cgi-bin/prnh/20080213/NYW130 )
    
    For the past six decades Harlequin Mills & Boon U.K. has been exporting
books to India, where the Mills & Boon brand has developed a substantial
following. Recently the decision was made to expand Harlequin's presence in
the Indian market and to print and distribute all books locally. Harlequin has
entered an exclusive distribution partnership with India Today Group, India's
largest magazine distributor.
    "We are thrilled about the opportunity to expand into the large and
rapidly growing Indian market," said Donna Hayes, Publisher and CEO, Harlequin
Enterprises. "Indian readers have been loyal and dedicated fans of Mills &
Boon novels for many years and we're very excited about India's growing
appetite and demand for romance fiction. Setting up local operations and
distribution will make the Mills & Boon brand available to our Indian readers
as never before."
    As the world's largest democracy, with an expansive economy and
population of more than one billion, India is increasingly a hot spot for
investment. The changing retail landscape in India has created an exciting
opportunity and welcoming environment for expansion and growth. Through the
network of distribution partner India Today Group, HMBI will have access to
more than 10,000 outlets across the country. With 10 new romance titles per
month in three series -- Modern, Romance and Desire -- Mills & Boon will be
available everywhere, to millions of romance enthusiasts.
    "At the price of Rs. 99, Mills & Boon titles will be affordable and
accessible love stories for the modern Indian woman," said Hayes. "The strong
combination of value pricing with a large distribution network will help to
create a thriving new generation of Mills & Boon readers. We are certain that
existing Mills & Boon readers in India will also welcome this increased
access."
    HMBI will be led by a new Country Manager who will be based out of Mumbai
and will be supported by a local management and operational model. The
multimillion-dollar investment supports hiring of local staff and suppliers,
including the local printing and distribution of all new titles.
    While operations were getting up to speed, the official launch of this
new publishing venture occurred at a high-profile reception for key business
and industry individuals on February 4 during the 18th New Delhi World Book
Fair. HMBI also had a strong presence at the book fair to let consumers,
retailers and Mills & Boon lovers know that Mills & Boon is back and bigger
than ever.
    
    About Harlequin Enterprises Limited
    
    Harlequin Enterprises Limited is the global leader in series romance and
one of the world's leading publishers of women's fiction, with titles issued
worldwide in 26 languages and sold in 109 international markets. The company
releases 120 titles monthly and publishes more than 1,300 authors from around
the world. Harlequin Enterprises Limited is a wholly owned subsidiary of
Torstar Corporation, a broadly based media company listed on the Toronto Stock
Exchange (TS.nv.b). Harlequin's Web site is located at www.eHarlequin.com.
Harlequin has offices in 17 countries, including Toronto, New York and London.
For more information please visit www.eHarlequin.com or press.eHarlequin.com.




For further information:

For further information: Marleah Stout of Harlequin Enterprises Ltd., 
+1-416-391-7009 Web Site: http://www.eharlequin.com                 
http://press.eHarlequin.com

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