Happy Planet launches first all-natural functional shots to allow Canadians to Live Large Drink Small



    Energy-increasing, immune-boosting, detoxifying, beautifying shots

    VANCOUVER, April 20 /CNW/ - Happy Planet, known for its premium food and
beverages, announces the launch of an innovative line of all-natural beverage
shots packed full of herbs and vitamins.
    Happy Planet Shots - including Energy +, Immunity, Detox and Glow were
formulated to address four specific occasions. By infusing specially selected
herbal wonders from around the world with key vitamins and minerals, and with
a premium fruit juice base, each shot provides a total net effect that both
tastes good and works. There is no added sugar, no preservatives and no
artificial ingredients so each 75 ml is a shot of pure concentrated goodness.
    "With so many people leading a fast-paced life where they work and play
hard, Happy Planet Shots provides a healthy solution," commented Randal Ius,
vice president, Brand Development, Happy Planet. "Depending on what life
throws you on a given day, Happy Planet Shots can help re-charge your battery,
help battle a cold, provide some post-party detox or help with some emergency
skin nutrition."

    Energy +...Big Ambitions? Small Bladder?

    Gets people moving and helps them stay alert both physically and
mentally. It combines Cha de Bugre, traditionally used in South America as a
stimulant that elevates energy levels with Ginkgo Biloba which aids in
increasing blood and oxygen levels in the brain with vitamins B6 and B12.
    http://www.happyplanetshots.com/#/planet/energy

    Immunity...Take more illegitimate sick days

    Jumpstarts your immune system and signals your body to defend against a
cold and flu. This shot combines Fucoidan, an algae regularly consumed by the
Japanese (famous for longevity) together with Echinacea, zinc and vitamin C.
    http://www.happyplanetshots.com/#/planet/immunity

    Detox ...Tequila has an antidote

    Rids your body of harmful toxins, keeps a healthy balance and offers an
ideal way to recover from a great night out. Detox is dosed with Burdock, a
root known for its legendary ability to cleanse and protect the liver. Detox
brings together Milk Thistle, a ridiculously prickly plant that helps the
liver regenerate and protect the kidneys, ginger (calms the upset stomach) and
sodium/potassium (fluid balance).
    http://www.happyplanetshots.com/#/planet/detox

    Glow...Look good and no one will care that you are boring

    Provides a shot of anti-oxidants and anti-aging ingredients to make you
feel good inside and glow on the outside. Ingredients include Coenzyme Q10
which helps your body repair cells together with Sea Buckthorn Berry which
aids in the healing and restoring of skin tissue along beta carotene, Selenium
and vitamin E to inhibit free radicals and keep skin smooth and elastic.
    http://www.happyplanetshots.com/#/planet/glow

    Happy Planet Shots will be sold at retailers across Canada including
Canada Safeway, Loblaws, Whole Foods Ontario & BC, Capers, Choices Market,
Shell Canada, Husky, Mohawk, Chevron, FAS Gas Short Stops, Mac's Convenience
Stores, Sunoco, Quickie Convenience Stores and MacEwens.
    Consumers can learn more about each shot through the Happy Planet Shots
interactive website and enjoy animation come alive at
http://www.happyplanetshots.com/. In addition, Happy Planet Shots will be
launched with a witty grassroots marketing campaign which will see posters on
hoardings across the country, a huge Facebook initiative with online
advertising and sampling at events in key Canadian cities throughout the
summer.

    About Happy Planet
    ------------------
    Happy Planet is Canada's leading natural and organic food company.
Started in 1994 in Vancouver, BC, the company sells premium juices, smoothies,
and organic soups and has now introduced a line of all natural herbal,
vitamin/mineral Shots across Canada. All Happy Planet products come from 100%
natural ingredients from the best sources on the planet and are made without
preservatives, artificial ingredients or colourings.




For further information:

For further information: Christine Leonard, Tel: (905) 845-9603, Email:
cleonard@cogeco.ca

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HAPPY PLANET FOODS

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