HandHeld Entertainment Brings Exclusive and Entertaining Video Clips from WatchMojo.com to the ZVUE Networks



    Agreement with Web TV Site Allows HandHeld Users to View Free
Ad-Supported Streaming Entertainment or Download to Own

    SAN FRANCISCO & MONTREAL, QUEBEC, September 11 /CNW/ - HandHeld
Entertainment, Inc. (NASDAQ:  ZVUE), a global digital entertainment company,
today announced an agreement with Mojo Supreme that will allow HandHeld to
provide entertaining and informative video clips from WatchMojo.com through
HandHeld's network of Web properties.

    Launched in early 2006, WatchMojo.com will provide HandHeld automotive,
travel, video game and lifestyle videos, including exclusive interviews and
coverage of such high-profile events as fashion shows, red carpet interviews
and exclusive parties. The agreement expands the list of professionally,
produced digital Web TV content now available throughout HandHeld's network of
Web sites, providing additional advertising opportunities to brands seeking
this medium to reach core demographics.

    "WatchMojo.com, like HandHeld, goes beyond the online video world to be a
presence in the growing mobile entertainment and out-of-home digital markets,"
said Jeff Oscodar, president and CEO of HandHeld Entertainment. "Also, its
professionally produced content has the look and feel of TV on the Web, which
is very appealing to the growing number of advertisers moving online. It's
important to us as a company to offer a growing list of both premium and
user-generated content for our users, and this agreement supports that goal."

    HandHeld's network, which anticipates delivering nearly 3.5 billion page
views by the end of 2007, will display the WatchMojo-branded video clips for
free, ad-supported online viewing as streaming video or for purchase to
download for playback on personal computers, HandHeld's ZVUE(TM) MP3 Video
Players and other personal media players (PMPs) that use Windows Media Player
with digital rights management (DRM).

    "HandHeld Entertainment's network draws millions of viewers per month,
making the company an obvious partner of WatchMojo.com," said Ashkan
Karbasfrooshan, president of WatchMojo.com. "As our goal is to consistently
produce fresh and entertaining content for the Web and increase our Internet
syndication network, we recognize the need to grow the number of viewers as
well. HandHeld's network of Web properties and ad-supported, streaming
platform provide WatchMojo.com with complementary tools to globally distribute
our original and syndicated content."

    HandHeld, which announced its plans to acquire eBaum's World(TM)
(www.eBaumsWorld.com) on August 2 (expected to close in October), is one of
the world's leading providers of online video entertainment, attracting 14
million to 19 million unique visitors per month, according to Google
analytics. Together with its core demographic of 18-35 year-olds who frequent
its network, HandHeld has quickly become a compelling advertising outlet for
many brands seeking to reach a large and targeted audience.

    Taken in concert, HandHeld's network of Web sites offers premium music
videos, anime features, television shows, movies, cartoons, independent films,
documentaries, and news, entertainment and sports programs from companies such
as Sony BMG, Showtime, IMG Media, Canadian Broadcast Corp. and National
Lampoon, as well as free user-generated and user-submitted video selections
and other forms of media. Customers can also select from millions of songs
that can be played on a PMP through HandHeld Entertainment's relationships
with eMusic and Rhapsody (see http://www.zvue.com/html/music.php).

    About WatchMojo.com

    WatchMojo.com is one of the largest producers, publishers and syndicators
of Web video on the web, and has begun to extend its distribution in the
wireless, out-of-home digital network and television markets. It is the Web TV
unit of Mojo Supreme, a privately held, self-funded digital media, technology
and services company launched in 2006. The company's other units include the
MetaMojo.com search unit (which includes both a vertical search network and
video meta search engine), the StreetMojo.com matching community, as well as a
number of media properties in the following verticals: Cars, Education,
Fashion, Film, Food, Gambling, Health, Music, Politics & Economy, Space,
Sports, Technology and Travel.

    About HandHeld Entertainment, Inc.

    HandHeld Entertainment (NASDAQ:  ZVUE) is a global digital entertainment
company. Its network of Web sites (Putfile.com(TM), Holylemon.com(TM),
UnOriginal.co.uk(TM), YourDailyMedia.com(TM), Dorks.com(TM),
FunMansion.com(TM) and ZVUE.com(TM)) now houses more than 850,000
user-generated and commercial videos available for purchase or free viewing,
as well as millions of free user-submitted photos and other media, and is
expected to deliver nearly 3.5 billion page views/video streams by the end of
2007. Its ZVUE personal media players are mass-market priced and currently
available for purchase online and in more than 2,200 Wal-Mart stores
throughout the U.S. For more information, visit www.hheld.com.

    HandHeld Entertainment, Putfile.com, Holylemon.com, UnOriginal.co.uk,
YourDailyMedia, Dorks.com, FunMansion.com, ZVUE.com and ZVUE are trademarks of
HandHeld Entertainment. All other trademarks are property of their respective
owners.

    "Safe Harbor" Statement Under the Private Securities Litigation Reform
Act of 1995

    This announcement contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933, Section 21E of the Securities
Exchange Act of 1934, and within the meaning of the Private Securities
Litigation Reform Act of 1995. Actual results could differ materially from
those projected in the forward-looking statements as a result of various
factors including the ability of the company to successfully commercialize its
new technologies as well as risk factors set forth from time to time in
HandHeld Entertainment's filings with the United States Securities and
Exchange Commission, including Annual Reports on Form 10-KSB, Quarterly
Reports on Form 10-QSB and Current Reports on Form 8-K and other reports filed
by the company with the SEC. The company undertakes no obligation to publicly
release the result of any revisions to these forward-looking statements, which
may be made to reflect events or circumstances after the date hereof or to
reflect the occurrence of unanticipated events. As a result, investors should
not place undue reliance on these forward-looking statements.




For further information:

For further information: Media Contactsfor HandHeld Entertainment:
Politis Communications David Politis, 801-523-3730 Cell:801-556-8184
dpolitis@politis.com or Jonathan Bacon, 801-523-3730 Cell:801-660-7820
jbacon@politis.com or Investor Contact for HandHeld Entertainment: Blueshirt
Group Scott Wilson, 415-489-2188 scott@blueshirtgroup.com or Media Contact:
Mojo Supreme: Ashkan Karbasfrooshan, 514-448-1631 ash@mojosupreme.com

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HANDHELD ENTERTAINMENT

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