HALLMARK'S VALENTINE'S DAY BUG SCUTTLES INTO CANADIAN STORES

Show your kids how loveable they are on February 14th with the new "Love 'em, Bug 'em" plush ladybug

TORONTO, Feb. 8 /CNW/ - If you love 'em, then bug 'em this Valentine's Day! With Hallmark's new "Love 'em, Bug 'em" product line, you can tell your kids how loveable they are in a truly innovative manner.

The Love 'em, Bug 'em Bug is a pocket-sized plush ladybug (12 x 16.5 x 12.5 cm) that provides a fun way to give a Valentine gift. Outfitted with arms and a pouch, the bug it is easy to stuff full of greeting cards, stickers and/or other goodies!

"This Valentine's Day we really wanted to help parents connect with their children in a fun and surprising way," says Betty Lavallee, Director of Specialty Product and Licensing, Hallmark Canada.

The bug is a creative way to say "I Love You" - and not just on February 14th. It can be loaded up in different ways to help send messages of love and encouragement to your children, friends or family at any time of the year.

The Love 'em, Bug 'em Bug retails for $9.95 and is part of a larger product line that includes books, fun notes, multi-pack "itty-bitty" greetings, individual cards and stickers. The products are available in Canada at Hallmark Gold Crown stores and other select retailers where Hallmark products are sold.

About Hallmark Canada
Hallmark Cards, Inc. is the world's largest manufacturer of greeting cards and other personal expression products. Hallmark was founded by Joyce C. Hall in 1910 and currently employs more than 740 artists, designers, stylists, photographers, writers and editors, who develop nearly 20,000 products each year. Hallmark Canada is the industry leader whose products are sold through its 240 Gold Crown stores as well as select grocery stores, drug stores, mass-merchandisers and discount stores.

SOURCE Hallmark Canada

For further information:

Julie-Anne Cleyn  
Veritas Communications            
cleyn@veritascanada.com
416.482.2154

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