Hair Care leader Head & Shoulders teams up with Superbowl MVP Troy Polamalu



    H&S is the official locker room shampoo of the NFL

    TORONTO, Sept. 10 /CNW/ - Head & Shoulders announced today a partnership
with Pittsburgh Steelers two-time Super Bowl Champion and MVP, Troy Polamalu,
as the official North American spokesperson for the brand. In tandem with the
partnership, Head & Shoulders is launching www.TroyTacklesMore.com as a hub
for men to engage with Troy and the NFL.
    "The Head & Shoulders partnership with the NFL and Troy Polamalu is a
natural fit for the brand as both stand for excellence, leadership and
performance," says Joyce Law, Business Manager for Head & Shoulders Canada.
"Many NFL players already use our products in the locker room and now Head &
Shoulders is proud to be the official locker room shampoo of the NFL."
    Troy's hair, his well known trademark, is a tribute to his Samoan roots
and, in his culture, represents power and strength. "Between my intense
practices and rigorous workout routine, my hair takes a good beating. Head &
Shoulders keeps it looking healthy and great so I don't have to worry about
it," says Troy. "I need to keep my hair in great shape and I know that starts
with a healthy looking scalp, something Head & Shoulders always helps me take
care of."
    Over the years, Head & Shoulders has led the way in scalp care. While
known for its dandruff efficacy, Head & Shoulders offers seven distinct scalp
and hair benefits including relief from itchiness, redness, irritation, and
visible flakes. It also fights dryness and removes oil to produce great and
healthy looking hair. Visit www.TroyTacklesMore.com to learn more about Troy
and Head & Shoulders.

    About P&G Beauty & Grooming

    P&G Beauty & Grooming products help make beauty dreams real for women
worldwide and help men look, feel and be their best everyday. With more than
100 brands available in nearly 130 countries, P&G's beauty and grooming
products delivered sales of nearly $28 billion in fiscal year 2007/08, making
it one of the world's largest beauty and grooming companies. P&G Beauty &
Grooming offers trusted brands with leading technology to meet the full
complement of beauty and grooming needs, including Pantene Pro-V(R), Olay(R),
Head & Shoulders(R), Secret(R), COVERGIRL(R), Aussie(R), Frederic Fekkai(R),
Sebastian Professional(R), Herbal Essences(R), Koleston(R), Clairol
Professional(R), Clairol Nice 'n Easy(R), Venus(R), Gillette(R), Old Spice(R),
Wella Professionals(R), Braun(R) and a leading Prestige Fragrance division
that spans from point of market entry consumers to high end luxury with global
brands such as Hugo Boss(R), Lacoste(R), and Christina Aguilera(R). Please
visit http://www.pg.ca for the latest news and in-depth information about P&G
(NYSE:   PG) and its brands.

    
    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/
    




For further information:

For further information: Linda Yahya, Daphna Nussbaum, Palette Public
Relations, (416) 703-9859 ex. 19, 13, lyahya@palettepr.com,
dnussbaum@palettepr.com; Tala Arous, Head & Shoulders/P&G Beauty, (416)
730-4947, arous.t@pg.com

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