TORONTO, May 25, 2011 /CNW/ - The French Language Services Commissioner
has released an investigation report on the serious communication
errors made during the province's H1N1 flu prevention campaign in
September 2009. The document, entitled An Investigation Report regarding an English-only H1N1 flyer: From
communication crash to communication coup, outlines a situation that penalized Ontario's 600,000 Francophone
residents by failing to provide them with information designed to
protect their health.
After having analyzed a sequence of multiple errors, the report outlines
the corrective measures taken by the Government of Ontario, including
the adoption of a mandatory Communications in French Directive. This
Directive, which takes into account the needs of Francophone citizens,
has been in place over the past year and applies to all Ontario
ministries and classified agencies.
"Following the adoption of this Directive, rather than declare victory
and publish our report, we decided to take the time necessary to study
its implementation. As a result, we've come to the conclusion that, one
year after its adoption, this Directive and its implementation can be
improved upon, as it is not fully understood by the government's
communication teams," said Commissioner François Boileau.
"Indeed, despite certain improvements, we continue to receive
complaints, particularly about Local Health Integration Network (LHIN)
The new Communications in French Directive, which was adopted in May
2010, refers to a set of clear guidelines on the best practices to use
when communicating with Francophone citizens.
The Commissioner's investigation has revealed the poor integration of
French-language services in the government's strategic and operational
communications planning prior to adopting the new Communications in
The investigation report presents four recommendations made by the
Commissioner aimed at improving government services for Francophones.
This report can be accessed online at www.flsc.gov.on.ca in the PUBLICATIONS section.
Disponible en français
SOURCE Office of the French Language Services Commissioner
For further information:
Gyula Kovacs, Public Relations and Communications Officer
Office of the French Language Services Commissioner
Phone: (416) 314-8247 or 1-866-246-5262 (toll free)