GuestLogix to Present at the Ancillary Revenue Airline Conference 2007 in Frankfurt



    TORONTO, Oct. 31 /CNW/ - GuestLogix Inc. (TSX-V:GXI), the leading
provider of on-board retail solutions to the airline industry, today announced
that it will be presenting at The Ancillary Revenue Airline Conference,
November 14th in Frankfurt
(http://www.airlineinformation.org/conferences/2007_ARAC/ARAC2007-main.htm).
The first of its kind event dedicated to ancillary revenue opportunities in
the airline industry is playing to a sold out audience of 250 delegates from
over 75 different airlines, including low cost carriers.
    Jim FitzGerald, Vice President at GuestLogix will deliver a presentation
entitled "Taking On-Board Retail to the Next Level" which will delve into new
thinking about optimizing on-board revenues and profits while achieving a new
service paradigm. "The on-board retail marketplace is where the Internet was
with e-commerce 15 years ago," said FitzGerald. "The airline industry can
learn a great deal from today's successes on the Web to personalize and
contextualize content and products to deliver a whole new passenger
experience."
    Non-ticket revenues from on-board retail sales are becoming more and more
critical in the day-to-day operations and profitability of airlines. Some
operators are even considering offering free trips with traditional ticket
sales being replaced by ancillary activities. With hundreds of millions of
dollars already generated through on-board selling, carriers are aggressively
seeking new content, products, and retail platforms to enable them to provide
more saleable products and services. The ARAC Conference 2007 is designed to
bring out the latest ideas and trends in the sector.
    "The on-board retail setting is very unique as airlines are able to lock
their doors with their shoppers still inside," added FitzGerald. "Most
traditional retailers would kill for such an opportunity." With visit times
averaging approximately 20 minutes in traditional retail environments that
means even short haul airline operators can participate in GuestLogix'
envisaged on-board selling bonanza.
    GuestLogix will also showcase its Mobile Virtual Store(TM), the most
proven on-board retail platform in the airline industry today. With coverage
of nearly 300 million passenger trips annually the GuestLogix solution is
being increasingly recognized by operators globally as their preferred
on-board retail 'store'. The solution enables airlines to become profitable
retailers serving captive audiences whose characteristics and needs change
from flight to flight. The platform, which features an innovative wireless
handheld and end-to-end software, helps operators realize new revenue streams
by optimizing their planning and forecasting, facilitating on-board sales
transactions and providing rapid intelligence to on-board retail trends to
support merchandising, promotions, and logistics.

    About GuestLogix

    GuestLogix is a leading provider of on-board retail solutions to the
passenger travel industry. Its mission is to deliver innovative, end-to-end
solutions that create new revenue growth while enhancing service in the
world's guest services supply chain. The Company's customers include the
world's leading airlines, railways, ferries, hotels, caterers, and
commissaries. GuestLogix is publicly traded on the TSX Venture Exchange in
Toronto (Symbol GXI). For more information please visit www.guestlogix.com.

    (C) 2007 GuestLogix. All Rights Reserved.





For further information:

For further information: Media and Analyst Contact: Josef Zankowicz for
GuestLogix, (647) 500-1563, josef.jta@gmail.com; Sales Contact: Dan Hayter,
Sales Director, GuestLogix Europe, +44 7949 697872, dan.hayter@guestlogix.com;
Tony Ashe, VP Americas, GuestLogix, (410) 452-5940, tashe@guestlogix.com

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