GuestLogix Selected by Zoom Airlines UK to Process Cash, Credit and Debit Purchases On-Board



    Low Cost Transatlantic Flight Innovator Allows Passengers to Purchase
    Gatwick Express Train Tickets During Flight to Make Trips More Convenient

    TORONTO, and LONDON, Oct. 16 /CNW/ - GuestLogix Inc. (TSX-V:GXI), the
leading provider of on-board retail solutions to the airline industry, today
announced that Zoom Airlines Ltd. has selected Mobile Virtual Store(TM) to
process on-board cash, credit and debit card purchases on its transatlantic
flights from London to New York and Bermuda. Zoom Airlines Ltd. is a wholly
owned subsidiary of Zoom Airlines Inc. based in Ottawa, Ontario.
    "We are pleased that Zoom Airlines is using our solution to offer payment
choice and flexibility to its customers," said Tom Douramakos, President and
CEO at GuestLogix. "Low cost operators endeavour to offer the lowest scheduled
airfares with the same standards of service that travelers are used to with
major carriers. Our Mobile Virtual Store gives them new opportunities for
ancillary revenue growth while providing a better travel experience in the
process."
    The GuestLogix Mobile Virtual Store(TM) is the most proven on-board
retail platform in the airline industry today. Covering nearly 300 million
passenger trips annually the solution is increasingly being recognized by
operators globally as their preferred on-board retailing standard. The
solution enables airlines to become profitable on-board retailers serving
captive audiences whose characteristics and needs change from flight to
flight. The platform helps operators realize new revenue streams by optimizing
their planning and forecasting, facilitating on-board sales transactions and
providing rapid intelligence to on-board retail trends to support
merchandising, promotions, and logistics.
    The Zoom Airlines implementation will include point-of-sale wireless
handheld devices and web-provisioned software from GuestLogix to manage their
complete on-board retail operation from the warehouse to loading, right
through the on-board sales cycle to post flight cash management, credit card
handling, inventory control and sales analysis. In co-operation with Airport
Express, Zoom will also be able to sell Gatwick Express train tickets to
passengers on-board for downtown transfers using the Mobile Virtual Store(TM)
handheld which will print the ticket on-demand during flight.
    Ancillary revenues from on-board retail sales are becoming more and more
critical in the day-to-day operations and profitability of airlines. Experts
predict that 20% of airline profits will be generated by on-board retail sales
in the future. As hundreds of millions of dollars are already being realized
today, carriers are seeking new content providers and product vendors to
enable them to provide more saleable products and services to their captive
audiences in the sky. The GuestLogix platform provides an ideal, ready-made
channel for on-board retail partners involved with in-flight entertainment,
food and beverage, merchandising, duty-free sales, business communications
systems, and destination-based products and services.

    About GuestLogix

    GuestLogix is a leading provider of on-board retail solutions to the
passenger travel industry. Its mission is to deliver innovative, end-to-end
solutions that create new revenue growth while enhancing service in the
world's guest services supply chain. The Company's customers include the
world's leading airlines, railways, ferries, hotels, caterers, and
commissaries. GuestLogix is publicly traded on the TSX Venture Exchange in
Toronto (Symbol GXI). For more information please visit www.guestlogix.com.

    (C) 2007 GuestLogix. All Rights Reserved.





For further information:

For further information: Media and Analyst Contact: Josef Zankowicz for
GuestLogix, (647) 500-1563, josef.jta@gmail.com; Sales Contact: Dan Hayter,
Sales Director, GuestLogix Europe, +44 7949 697872, dan.hayter@guestlogix.com;
Tony Ashe, VP Americas, GuestLogix, (410) 452-5940, tashe@guestlogix.com

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