GuestLogix secures first rail operator, Grand Central Railway Company, to offer comprehensive on-board retail services



    Innovative UK rail service provider and Grand Central partner, Innovation
    Facilities Limited, aims to deliver unique seat services to enhance
    travel experience and passenger convenience

    LONDON, UK and TORONTO, Canada, March 13 /CNW/ - The highly competitive
UK rail industry which is locked in a market struggle with alternate travel
options, such as cars, buses and domestic air travel, is quickly taking a page
from the airline industry playbook to enhance service and grow ancillary
revenues to remain competitive. One such UK rail service pacesetter,
Innovation Facilities Limited, working on behalf of Grand Central Railway
Company Limited, today entered into a multi-year agreement with Canadian
company GuestLogix Inc. (TSX-V:GXI), for the provision of their Mobile Virtual
Store(TM) on-board technology to assist their train crews with on-board sale
offers and transactions.
    Innovation Facilities Limited is part of the Innovation Service Group, an
UK facilities manager and food service provider to Grand Central under the
Route 26 brand.
    The Grand Central Railway Company provides a high quality, affordable and
accessible train service to communities across the North of England who are
remote from direct services to London. All Grand Central services operate with
a full restaurant and buffet service, offering passengers the chance to dine
in a unique environment in the restaurant car or at their seat using a
comprehensive trolley service. Unlike the airline sector, rail operators have
more storage capacity to carry goods which can be purchased and consumed
on-board or carried away. GuestLogix will help turn Grand Central into a true
mobile store that builds on the existing Route 26 brand experience.

    
    Paul Barnes, Finance Director of Innovation Service Group, commented:

        "The GuestLogix technology and platform will initially propagate our
        Route 26 brand and will roll out to other Group brands in time, by
        allowing customers to pre-book meals to be delivered at the seat as
        well as providing us opportunities to sell items such as gifts and
        attraction tickets. The Mobile Virtual Store(TM) provides the
        necessary tools to become smarter about our retailing options and
        deliver personalized service."
    

    The GuestLogix solution allows Grand Central to offer new products and
services never before available on board a railway coach and accept cash in
multiple currencies or credit card payments. GuestLogix' unique technology and
user interface are particularly suited for rail service providers and includes
POS handheld devices and back-office software delivered as secure web
services. The new technology will be fully deployed across Grand Central's
fleet by the end of April.

    
    Tom Douramakos, President and CEO of GuestLogix said:

        "Our Mobile Virtual Store(TM) delivers the on-board service and
        convenience rail passengers have been waiting for. As the preferred
        supplier of on-board retail systems to the airline industry we are
        very pleased to have Grand Central usher our solution into the
        rail sector, a market most believe to be much larger for on-board
        retail revenues."
    

    About GuestLogix

    GuestLogix is a leading provider of on-board retail technology and
solutions to the passenger travel industry. The world's leading airline
brands, including American Airlines, Delta Air Lines, Air Canada, Alaska
Airlines and Ryanair rely on GuestLogix to serve their passengers. GuestLogix
is publicly traded on the TSX Venture Exchange in Toronto (Symbol GXI). For
more information please visit www.guestlogix.com.

    (C) 2008 GuestLogix. All Rights Reserved.





For further information:

For further information: Media Contact: Josef Zankowicz, VP Marketing &
Communications, GuestLogix, (647) 500-1563, josefz@guestlogix.com; Paul
Barnes, Finance Director, Innovation Service Group, +44 121 782 7644,
paul.barnes@insegroup.co.uk; Sales Contact: Dan Hayter, Sales Director,
GuestLogix Europe, +44 7949 697872, dan.hayter@guestlogix.com; Tony Ashe, VP
Americas, GuestLogix, (410) 452-5940, tashe@guestlogix.com

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