GuestLogix provides Southwest Airlines Customers with 'freedom from cash' experience and supports introduction of new products and services on-board



    TORONTO, Sept. 3 /CNW/ - GuestLogix Inc. (TSX-V:GXI), the leading
provider of on-board retail technology and solutions to the airline industry,
today announced that Southwest Airlines Co. (NYSE:  LUV), America's most
successful low fare airline, will deploy GuestLogix' Mobile Virtual Store(TM)
on its flights and will eliminate the use of cash on-board. The implementation
which is to be fully deployed September 9th is designed to enhance Southwest's
profitability while providing new opportunities to improve travelers' comfort
and convenience.
    "Our goals are to enhance the overall customer experience, appeal to more
travelers, and drive more revenue per flight," said Scott Halfmann, Vice
President of Provisioning at Southwest Airlines. "GuestLogix is providing
Southwest with an easy-to-use handheld device and service that our flight
attendants found very convenient to operate. Southwest looks forward to
offering Customers the ability to use credit and debit cards for purchasing
cocktails, beer, wine, and Lo-Carb Monster energy drinks during flight."
    Southwest provides single-class, comfortable air transportation which
targets both business and leisure travelers. At yearend 2007, Southwest
operated 520 Boeing 737 aircraft and provided service to 64 airports in
32 states throughout the U.S. and ranks as the largest U.S. carrier in terms
of domestic passengers carried, representing more than 100 million passenger
trips annually. Southwest recently announced its intention to open its
expansive U.S. network to include Canadian destinations through a partnership
with Canadian carrier WestJet (TSX:WJA).
    "Our work with Southwest clearly underscores the airline industry's
growing need to drive more profitable revenues using a platform that makes it
easy to add new products and services," said Tom Douramakos, President and CEO
at GuestLogix. "We're confident that we can assist one of the most outstanding
airlines in the world in its desire to provide its customers convenience at
the same time creating new sales with their payment methods of choice. This
deployment cements the industry's recognition that GuestLogix has the defacto
platform for on-board retailing."
    The GuestLogix Mobile Virtual Store(TM) which comprises wireless POS
devices and integrated web services enables airlines to become successful
on-board retailers. It optimizes planning and forecasting, facilitates
on-board sales transactions and provides intelligence on retail trends to
support merchandising, promotions, and logistics. The solution accepts all
forms of payment, including stored value cards, coupons and reward miles.
GuestLogix' software also supports Southwest's industry-leading on-board
inventory management processes to further enhance profitability.

    About Southwest Airlines

    After 37 years of service, Southwest Airlines (www.southwest.com),
America's leading low-fare carrier, continues to stand above other airlines
-offering a reliable product with exemplary Customer Service. Southwest
Airlines is the most productive airline in the sky and offers Customers a
comfortable traveling experience with all premium leather seats and plenty of
legroom. Southwest recently updated its gate areas and improved its boarding
procedure to make flying Southwest Airlines even more convenient and simple.
Southwest Airlines, the nation's largest carrier in terms of domestic
passengers enplaned, currently serves 64 cities in 32 states. Based in Dallas,
Southwest currently operates more than 3,400 flights a day and has more than
34,000 employees systemwide.

    About GuestLogix

    GuestLogix (www.guestlogix.com) is the leading provider of on-board
retail technology and solutions to the passenger travel industry. Through its
proprietary Mobile Virtual Store(TM) platform, the Company provides air, rail
and ferry operators, the tools and products to become successful on-board
retailers, enhance service and drive ancillary revenue growth. With a customer
base consisting of world leading airlines such as American Airlines, Delta Air
Lines, Ryanair, Germanwings and Alaska Airlines, GuestLogix maintains
agreements to serve more than a half billion passenger trips annually.

    Forward-Looking Statements

    This news release includes certain forward-looking statements that are
based upon current expectations, which involve risks and uncertainties
associated with GuestLogix' business and the environment in which the business
operates. Any statements contained herein that are not statements of
historical facts may be deemed to be forward-looking, including those
identified by the expressions "anticipate", "believe", "plan", "estimate",
"expect", "intend", and similar expressions to the extent they relate to the
Company or its management. The forward-looking statements are not historical
facts, but reflect GuestLogix' current expectations regarding future results
or events. These forward-looking statements are subject to a number of risks
and uncertainties that could cause actual results or events to differ
materially from current expectations, including the matters discussed under
"Risks and Uncertainties" in the Filing Statement filed on July 14, 2008 with
the regulatory authorities. GuestLogix assumes no obligation to update the
forward-looking statements, or to update the reasons why actual results could
differ from those reflected in the forward-looking statements.

    
    (C) 2008 GuestLogix. All Rights Reserved.

    The TSX Venture Exchange Inc. has not reviewed and does not accept
    responsibility for the adequacy or accuracy of this release.
    

    %SEDAR: 00024725E




For further information:

For further information: Media/Analyst: Josef Zankowicz, VP Marketing &
Communications, GuestLogix, (647) 500-1563, josefz@guestlogix.com; Whitney
Eichinger, Public Relations, Southwest Airlines, (214) 792-6604,
Whitney.Eichinger@wnco.com; Investor: Craig Armitage, Equicom Group, (416)
815-0700 x278, carmitage@equicomgroup.com

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