GuestLogix launches the airline industry's first In-Flight Box Office(TM) with Broadway ticketing service



    Program with Shubert Ticketing to serve the 8 million tourists who fly to
    New York City to experience Broadway theater productions each year

    TORONTO and NEW YORK, July 31 /CNW/ - Toronto-based GuestLogix Inc.
("GuestLogix" or the "Company") (TSX-V:GXI), the leading provider of on-board
retail systems to the passenger travel industry, today announced plans to
launch an on-board Broadway ticketing service on flights to the New York City
area. The GuestLogix plan includes a multi-year agreement with Broadway
Inbound, a division of Shubert Ticketing, dedicated to wholesale theater
ticket distribution to the travel industry. Shubert Ticketing is part of The
Shubert Organization, Broadway's leading theater owner and provider of
ticketing services throughout the U.S. The companies expect this
first-of-its-kind ticketing service to go live on-board a major North American
airline by late summer 2008.
    David Andrews, Senior Vice President, Shubert Ticketing, said, "We are
pleased to be working with GuestLogix to drive this evolution in Broadway
theater ticket retailing. As tourists account for approximately $600 million
in annual Broadway ticket sales, it is key for us to make it extremely
convenient for travelers to secure seats to our popular shows. We look forward
to working with GuestLogix to eventually expand this program to serve venues
in Las Vegas, Los Angeles and Chicago."
    The In-Flight Box Office(TM) service will be offered through GuestLogix'
Mobile Virtual Store(TM), the airline industry's most popular on-board retail
solution. Airline flight attendants equipped with GuestLogix' proprietary
wireless devices will complete ticket sales and print vouchers to be redeemed
for seat assignments at Broadway theater box offices. GuestLogix and each
airline will earn fees from on-board ticket sales.
    "Partnering with Broadway veteran Shubert to expand our in-flight
merchandising program to include theater tickets presents a significant growth
opportunity for GuestLogix," said Tom Douramakos, President and CEO,
GuestLogix. "North American airlines currently generate less than a dollar in
on-board sales per passenger trip. However, with an average transaction price
of over $200, selling Broadway tickets provides additional ancillary revenue
streams and significantly increases revenue per passenger trip. By offering
new products such as this on-board, operators can improve passengers' travel
experience, while offsetting rising operating costs and strengthening their
bottom line - a value proposition which we believe should prove very
attractive to any airline operator flying into the New York City area or other
U.S. cities where Shubert provides distribution services."
    GuestLogix, in conjunction with Shubert's wholesale ticketing platform,
Broadway Inbound, will market and merchandise the theater tickets available
for sale on-board. Tickets for shows that will be available for sale through
the in-flight service may include, but will not be limited to, Chicago, Mamma
Mia, Spamalot and The Phantom of the Opera.

    About Shubert Ticketing

    Shubert Ticketing is a division of The Shubert Organization; Broadway's
largest theatre owner and operator, with additional venues in Boston,
Washington, and Philadelphia, and a provider of retail and wholesale ticketing
services nationwide. The Shubert Organization has been one of the leading
forces in American theatre over 100 years and is well-known for extraordinary
financial and operational stability. Drawing upon this wealth of experience,
Shubert Ticketing is at the forefront of the ticketing industry, delivering
innovative solutions for private label clients and the many users of the
Telecharge.com box office, call center, and online environments.

    About GuestLogix

    Toronto-based GuestLogix is the leading provider of on-board retail
technology and solutions to the passenger travel industry. Through its
proprietary Mobile Virtual Store(TM) platform, the Company provides air, rail
and ferry operators the tools to become successful on-board retailers, enhance
service and drive ancillary revenue growth. With a customer base consisting of
world leading airlines such as American Airlines, Delta Air Lines, Ryanair,
Germanwings and Alaska Airlines, GuestLogix maintains contracts to serve more
than half billion passenger trips annually. For additional information please
visit www.guestlogix.com.

    Forward-Looking Statements

    This news release includes certain forward-looking statements that are
based upon current expectations, which involve risks and uncertainties
associated with GuestLogix' business and the environment in which the business
operates. Any statements contained herein that are not statements of
historical facts may be deemed to be forward-looking, including those
identified by the expressions "anticipate", "believe", "plan", "estimate",
"expect", "intend", and similar expressions to the extent they relate to the
Company or its management. The forward-looking statements are not historical
facts, but reflect GuestLogix' current expectations regarding future results
or events. These forward-looking statements are subject to a number of risks
and uncertainties that could cause actual results or events to differ
materially from current expectations, including the matters discussed under
"Risks and Uncertainties" in the Filing Statement filed on April 23, 2008 with
the regulatory authorities. GuestLogix assumes no obligation to update the
forward-looking statements, or to update the reasons why actual results could
differ from those reflected in the forward-looking statements.

    (C) 2008 GuestLogix. All Rights Reserved.

    The TSX Venture Exchange Inc. has not reviewed and does not accept
    responsibility for the adequacy or accuracy of this release.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/





For further information:

For further information: Media/Analysts: Online media kit:
http://www.guestlogix.com/mediakit.html; Josef Zankowicz, VP Marketing &
Communications, GuestLogix, (647) 500-1563, josefz@guestlogix.com; John Elias,
Equicom Group, (416) 815-0700 ext. 239, jelias@equicomgroup.com; Investors:
Kristen Dickson, Equicom Group, (416) 476-7814, kdickson@equicomgroup.com

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