GuestLogix expands market footprint with Middle East entry in deal with Saudi Arabian Airlines Catering Company and Newrest Group subsidiary ILC



    TORONTO, Sept. 24 /CNW/ - GuestLogix Inc. (TSX-V:GXI), the leading
provider of on-board retail systems to the airline industry, today announced
an agreement with Saudi Arabian Airlines Catering Company ("SAAC"), one of the
largest airline caterers in the Middle East. The deal will result in
GuestLogix' Mobile Virtual Store(TM) technology and platform being deployed
on-board SAAC's airline customers in the region.
    The multi-year agreement was signed with SAAC, a partnership formed from
the recently privatized subsidiary of Saudi Arabian Airlines and an investment
group that includes Toulouse-based Newrest Group's ILC, its in-flight services
logistics provider. SAAC's catering business not only supplies the needs of
Saudi Arabian Airlines, with more than 18 million passenger trips annually,
but also those of 80 other airline customers some of which are anticipated to
come on stream with GuestLogix.
    "This is a significant development for GuestLogix as it marks our entry
into one of the most rapidly growing markets in the world," said Tom
Douramakos, President and CEO of GuestLogix. "Our technology platform and
merchandising programs are designed to help airlines enhance their on-board
travel experience thereby achieving higher levels of customer satisfaction and
more profitable revenues."
    The GuestLogix Mobile Virtual Store(TM) offers proprietary handheld
devices designed for the passenger travel market and a customizable Web-based
back-end payment processing, inventory tracking, merchandising and promotions
management system. The solution enables airlines to process on-board
transactions using cash, credit cards, gift cards, loyalty rewards, and
coupons. It can also be integrated with existing airline front-end and
back-office applications. The GuestLogix solution will be deployed in part to
automate SAAC airline partner shopping services which are offered on-board, on
ground and online.
    "The GuestLogix system will help us to completely automate on-board
transactions, grow sales and introduce new services," said Christophe Parent,
CEO of Saudi Arabian Airlines Catering Company. "Our airline partners are
committed to service quality and innovation, and we look forward to working
with the industry's leader to tailor our in-flight offerings and maximize
comfort and experience on-board each flight."
    "This partnership, with exclusivity for the Saudi Arabia region, enables
us to reinforce our current in-flight service offering and commit to quality
and reliability across the whole supply chain," added Sébastien-Réginald Gras,
General Manager of ILC.

    About GuestLogix

    GuestLogix (www.guestlogix.com) is the leading provider of on-board
retail technology and solutions to the passenger travel industry. Through its
proprietary Mobile Virtual Store(TM) platform, the Company provides air, rail
and ferry operators the tools and products to become successful on-board
retailers, enhance service and drive ancillary revenue growth. With a customer
base consisting of world leading airlines such as American Airlines, Delta Air
Lines, Southwest Airlines, Ryanair, Germanwings, TUIfly UK and Alaska
Airlines, GuestLogix maintains agreements to serve more than a half billion
passenger trips annually.

    Forward-Looking Statements

    This news release includes certain forward-looking statements that are
based upon current expectations, which involve risks and uncertainties
associated with GuestLogix' business and the environment in which the business
operates. Any statements contained herein that are not statements of
historical facts may be deemed to be forward-looking, including those
identified by the expressions "anticipate", "believe", "plan", "estimate",
"expect", "intend", and similar expressions to the extent they relate to the
Company or its management. The forward-looking statements are not historical
facts, but reflect GuestLogix' current expectations regarding future results
or events. These forward-looking statements are subject to a number of risks
and uncertainties that could cause actual results or events to differ
materially from current expectations, including the matters discussed under
"Risks and Uncertainties" in the Filing Statement filed on April 23, 2008 with
the regulatory authorities. GuestLogix assumes no obligation to update the
forward-looking statements, or to update the reasons why actual results could
differ from those reflected in the forward-looking statements.

    
    (C) 2008 GuestLogix. All Rights Reserved. All other trademarks and trade
    names are the property of their respective owners.

    The TSX Venture Exchange Inc. has not reviewed and does not accept
    responsibility for the adequacy or accuracy of this release.
    





For further information:

For further information: Media/Analysts: Josef Zankowicz, VP Marketing &
Communications, GuestLogix, (647) 500-1563, josefz@guestlogix.com; Investors:
Kristen Dickson, Equicom Group, (416) 476-7814, kdickson@equicomgroup.com

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