GuestLogix & Mantix Solutions UK Partner to Drive Ancillary Revenue Expansion in Airline Sector



    TORONTO and LONDON, Oct. 23 /CNW/ - GuestLogix Inc. (TSX-V:GXI), the
leading provider of on-board retail solutions to the airline industry, and
Mantix Solutions, an innovative retail consultancy to the travel industry,
today announced an agreement to jointly develop new business aimed at
expanding in-flight retail opportunities using the GuestLogix Mobile Virtual
Store(TM) platform.
    Mantix provides retail strategy and operational performance advice to
deliver more profitable relationships with travel customers while improving
service levels. The firm has successfully worked in Europe, America and Asia
with airlines, airports, ferries, border stores, motorway service and the rail
industry as clients. Mantix was most recently responsible for laying the
foundation for on-board retail programs at easyJet and GB Airways.
    "We are pleased to be working with Mantix to assist our customers with
maximizing their on-board retail revenues and profits," said Tom Douramakos,
President and CEO at GuestLogix. "Our Mobile Virtual Store provides operators
new opportunities for ancillary revenue growth while catering to a better
travel experience in the process. Mantix brings significant retail insight to
change management and prioritizing resources to achieve results. We expect our
combination will result in quick wins for our customers and their customers."
    The GuestLogix Mobile Virtual Store(TM) is the most proven on-board
retail platform in the airline industry. Serving over 300 million passenger
trips annually the solution is increasingly being recognized by operators
globally as their preferred on-board retailing standard. The solution enables
airlines to become profitable on-board retailers serving captive audiences
whose needs and characteristics change from flight to flight. The platform
helps operators maximize new revenue streams by optimizing planning and
forecasting, facilitating on-board sales transactions and providing rapid
intelligence to on-board retail trends to support merchandising, promotions,
and logistics.
    "GuestLogix has set the trend in on-board retail systems with an
end-to-end approach from planning through to promotions and logistics," said
Anne Macartney, Principal Consultant with Mantix Solutions. "The platform's
flexibility and analytics allows operators to become smart retailers rather
than simply purveyors of sandwiches, drinks, and headsets."
    Ancillary revenues from on-board retail sales are becoming more and more
critical in the day-to-day operations and profitability of airlines. Experts
predict that 20% of airline profits will be generated by on-board retail sales
in the future. As hundreds of millions of dollars are already being realized
today, carriers are seeking new content providers and product vendors to
enable them to provide more saleable products and services to their captive
audiences in the sky. The GuestLogix platform provides an ideal, ready-made
channel for on-board retail partners involved with in-flight entertainment,
food and beverage, merchandising, duty-free sales, business communications
systems, and destination-based products and services.

    About Mantix Solutions

    Based in London, UK, Mantix Solutions provides market research, customer
service audits, training, change management, negotiation, design and planning,
and implementation of retail initiatives in the travel industry.

    About GuestLogix

    GuestLogix is a leading provider of on-board retail solutions to the
passenger travel industry. Its mission is to deliver innovative, end-to-end
solutions that create new revenue growth while enhancing service in the
world's guest services supply chain. The Company's customers include the
world's leading airlines, railways, ferries, hotels, caterers, and
commissaries. GuestLogix is publicly traded on the Toronto Venture Stock
Exchange (Symbol GXI). For more information please visit www.guestlogix.com.

    (C) 2007 GuestLogix. All Rights Reserved.




For further information:

For further information: Media and Analyst Contact: Josef Zankowicz for
GuestLogix, (647) 500-1563, josef.jta@gmail.com; Anne Macartney, Mantix
Solutions, anne@mantix-solutions.com; Sales Contact: Dan Hayter, Sales
Director, GuestLogix Europe, +44 7949 697872, dan.hayter@guestlogix.com; Tony
Ashe, VP Americas, GuestLogix, (410) 452-5940, tashe@guestlogix.com

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