Groupe Aeroplan Appoints New Business Heads



    MONTREAL, Oct. 22 /CNW Telbec/ - Groupe Aeroplan Inc. (TSX: AER)
announced today a set of organizational changes, including the appointment of
Vince Timpano as Executive Vice President, Groupe Aeroplan and President,
Aeroplan-Canada, effective November 3, 2008.
    Mr. Timpano brings to Groupe Aeroplan critical expertise developed
through executive leadership roles within several of the most effective
consumer-focused companies in North America, most recently as President,
Coca-Cola Canada. Mr. Timpano will be responsible for all aspects of the
Aeroplan Program in Canada.
    "We welcome Vince, a highly experienced executive and marketer, to Groupe
Aeroplan," said Rupert Duchesne, President and Chief Executive Officer. "We
intend to fully leverage Vince's extensive experience in driving change to
support our ambitious growth plans."
    Groupe Aeroplan also announced today that Tony Buffin will assume the
newly created role of Executive Vice President and Managing Director, Groupe
Aeroplan-Europe, effective immediately. In this new position, Mr. Buffin will
be responsible for business units that are managed out of the group's London
office, including the Nectar Program, Insight & Communication, as well as
Rewards Management Middle East. Mr. Buffin was previously Senior Vice
President, Corporate Development.
    In addition, Groupe Aeroplan announced that Mr. Alex Moorhead, Executive
Vice President and Chief Commercial Officer will be leaving Groupe Aeroplan in
early 2009. Until that time, Mr. Moorhead will focus on completing a number of
corporate development initiatives in support of Groupe Aeroplan's strategy.
    Mr. Timpano and Mr. Buffin will directly report to Rupert Duchesne,
President and Chief Executive Officer of Groupe Aeroplan Inc.
    In announcing these changes, Rupert Duchesne commented, "These
organizational changes are built upon the learning and growth we have shared
over the last year and will set us up very well for the ever increasing
opportunities that we have, and the challenges present within the current
economic environment."

    About Groupe Aeroplan Inc.

    Groupe Aeroplan Inc. is a leading international loyalty management
corporation. Groupe Aeroplan owns Aeroplan, Canada's premier loyalty program
and Nectar, the United Kingdom's leading coalition loyalty program. In the
Gulf Region, Groupe Aeroplan owns 60 per cent of Rewards Management Middle
East, the operator of Air Miles programs in the United Arab Emirates, Qatar
and Bahrain. Groupe Aeroplan also operates Insight & Communication, a
customer-driven insight and data analytics business offering worldwide
services to retailers and their suppliers.




For further information:

For further information: Media: Michèle Meier, (514) 205-7028,
michele.meier@aeroplan.com; JoAnne Hayes, (416) 352-3706,
joanne.hayes@aeroplan.com; Analysts: Trish Moran, (416) 352-3728,
trish.moran@aeroplan.com


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