Groundbreaking Study Forecasts a Staggering 988 Billion Gigabytes of Digital Information Created in 2010



    Primary Drivers Include Rich Media, User-Generated Content and 1.6
Billion Internet Users

    HOPKINTON, MASS., March 6 /CNW/ - EMC Corporation, the world leader in
information infrastructure solutions, today announced groundbreaking
EMC-sponsored research from IDC that for the first time measures and forecasts
the amounts and types of digital information created and copied in the world -
and whether it is generated from individuals or businesses.

    The Expanding Digital Universe: A Forecast of Worldwide Information
Growth Through 2010 reveals the amount of information the world is creating
and copying in a given year. It forecasts this entire "digital universe"
through the year 2010, and it identifies the specific information types and
geographies contributing to its growth. The report's findings have sweeping
implications for individuals, businesses and society. The complete study can
be found at: www.emc.com/about/destination/digital_universe.

    Key findings:

    --  The 2006 digital universe was 161 billion gigabytes (161 exabytes) in
size.

    --  IDC projects a six fold annual information growth from 2006 to 2010.

    --  While nearly 70% of the digital universe will be generated by
individuals by 2010, organizations will be responsible for the security,
privacy, reliability and compliance of at least 85% of the information.

    In 2006, 161 exabytes of digital information were created and copied,
continuing an unprecedented period of information growth. This digital
universe equals approximately three million times the information in all the
books ever written - or the equivalent of 12 stacks of books, each extending
more than 93 million miles from the earth to the sun. According to IDC, the
amount of information created and copied in 2010 will surge more than six fold
to 988 exabytes, a compound annual growth rate of 57%.

    While nearly 70% of the digital universe will be generated by individuals
by 2010, most of this content will be touched by an organization along the way
- on a network, in a data center, at a hosting site, at a telephone or
Internet switch, or in a backup system. Organizations - including businesses
of all sizes, agencies, governments and associations - will be responsible for
the security, privacy, reliability and compliance of at least 85% of the
information.

    "This ever-growing mass of information is putting a considerable strain
on the IT infrastructures we have in place today," said Mark Lewis, EMC
Executive Vice President and Chief Development Officer. "This explosive growth
will change the way organizations and IT professionals do their jobs, and the
way we consumers use information. Given that 85% of the information created
and copied will be the responsibility of organizations and businesses, we must
take steps as an industry to ensure we develop flexible, reliable and secure
information infrastructures to handle the deluge."

    "The incredible growth and sheer amount of the different types of
information being generated from so many different places represents more than
just a worldwide information explosion of unprecedented scale," said John
Gantz, Chief Research Officer and Senior Vice President, IDC. "It represents
an entire shift in how information has moved from analog form, where it was
finite, to digital form, where it's infinite. From a technology perspective,
organizations will need to employ ever-more sophisticated techniques to
transport, store, secure and replicate the additional information that is
being generated every day."

    Other key findings:

    --  Images - Images, captured by more than 1 billion devices in the
world, from digital cameras and camera phones to medical scanners and security
cameras, comprise the largest component of the digital universe.

    --  Digital Cameras - The number of images captured on consumer digital
still cameras in 2006 exceeded 150 billion worldwide, while the number of
images captured on cell phones hit almost 100 billion. IDC is forecasting the
capture of more than 500 billion images by 2010.

    --  Camcorders - Camcorder usage should double in total minutes of use
between now and 2010.

    --  E-mail - The number of e-mail mailboxes has grown from 253 million in
1998 to nearly 1.6 billion in 2006. During the same period, the number of
e-mails sent grew three times faster than the number of people e-mailing; in
2006 just the e-mail traffic from one person to another - i.e., excluding spam
- accounted for 6 exabytes.

    --  Instant Messaging - There will be 250 million IM accounts by 2010,
including consumer accounts from which business IMs are sent.

    --  Broadband - Today over 60% of Internet users have access to broadband
circuits, either at home, at work or at school.

    --  Internet - In 1996 there were only 48 million people routinely using
the Internet. The Worldwide Web was just two years old. By 2006, there were
1.1 billion users on the Internet. By 2010, IDC expects another 500 million
users to come online.

    --  Unstructured Data - Over 95% of the digital universe is unstructured
data. In organizations, unstructured data accounts for more than 80% of all
information.

    --  Compliance and Security - Today, 20% of the digital universe is
subject to compliance rules and standards and about 30% is potentially subject
to security applications.

    --  Classification - IDC estimates that today less than 10% of
organizational information is "classified," or ranked according to value. IDC
expects the amount of classified data to grow better than 50% a year.

    --  Emerging Economies - These now account for 10% of the digital
universe but will grow 30-40% faster than mature economies.

    To find out more about information trends, history and preservation, go
to: http://www.emc.com/about/destination/.

    About EMC

    EMC Corporation (NYSE:   EMC) is the world's leading developer and provider
of information infrastructure technology and solutions that enable
organizations of all sizes to transform the way they compete and create value
from their information. Information about EMC's products and services can be
found at www.EMC.com.

    EMC is a registered trademark of EMC Corporation. All other trademarks
are the property of their respective owners.

    This release contains "forward-looking statements" as defined under the
Federal Securities Laws. Actual results could differ materially from those
projected in the forward-looking statements as a result of certain risk
factors, including but not limited to: (i) adverse changes in general economic
or market conditions; (ii) delays or reductions in information technology
spending; (iii) risks associated with acquisitions and investments, including
the challenges and costs of integration, restructuring and achieving
anticipated synergies; (iv) competitive factors, including but not limited to
pricing pressures and new product introductions; (v) the relative and varying
rates of product price and component cost declines and the volume and mixture
of product and services revenues; (vi) component and product quality and
availability; (vii) the transition to new products, the uncertainty of
customer acceptance of new product offerings and rapid technological and
market change; (viii) insufficient, excess or obsolete inventory; (ix) war or
acts of terrorism; (*) the ability to attract and retain highly qualified
employees; (xi) fluctuating currency exchange rates; and (xii) other one-time
events and other important factors disclosed previously and from time to time
in EMC's filings with the U.S. Securities and Exchange Commission. EMC
disclaims any obligation to update any such forward-looking statements after
the date of this release.

    MULTIMEDIA AVAILABLE:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5347068




For further information:

For further information: EMC Corporation Dave Farmer, 508-293-7206
farmer_dave@emc.com or Kevin Kempskie, 508-293-6278 kempskie_kevin@emc.com

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