Grocery chain helps fight prostate cancer this June



    Canada Safeway runs month-long awareness and fundraising campaign

    CALGARY, June 11 /CNW/ - As part of their commitment to improve the
health and wellness of Canadians, grocery leader Canada Safeway Limited has
launched a significant partnership with the Prostate Cancer Research
Foundation of Canada in the fight against prostate cancer.
    Throughout June, Safeway customers will have an opportunity to donate to
the Prostate Cancer Research Foundation of Canada (PCRFC) at their stores
across western Canada. For a minimum $2 donation, they will be given a coupon
sheet for savings on select items each week in June. In addition, customers
who donate on June 14, Safeway's "Be There For Dad Day", will also receive a
booklet promoting the positive effects of a healthy diet and active lifestyle
called "A Rainbow of Colours - Preventing Cancer Through Good Nutrition."
Store staff will join in the fun by organizing in-store fundraising
activities.
    The in-store campaign complements Safeway's first year of title
sponsorship of the Safeway Father's Day Walk/Run for Prostate Cancer. The
event is being held on Sunday June 15 in Metro Vancouver, Kelowna, Kamloops,
Calgary and Edmonton, with many employees taking part. The Foundation and
their partners, the BC Foundation for Prostate Disease and the Okanagan
Prostate Resource Centre, expect to raise $650,000 through these events.
    "With thousands of customers coming through our doors each day, we are
uniquely positioned to educate the public and raise funds for important
research," says Chuck Mulvenna, President & COO of Canada Safeway Limited.
"We're engaging communities across Western Canada and working to make
Canadians more aware of the threat of the disease. I'm also leading one of
many Safeway teams, Team Safeway Selects, at the Walk/Run as an extension of
our support of this great event."
    Canada Safeway has supported the PCRFC since 2003. Each June they hold
in-store campaigns to raise awareness and funds for cutting edge research
across the country.
    "With strong brands like Safeway behind us, sharing our message with
their customers and engaging their suppliers in the prostate cancer cause, we
will one day realize our mission of eliminating the threat of this disease,"
says John Blanchard, PCRFC President and CEO. "The funds raised through this
campaign will support leading edge research in western Canada at centres such
as the BC Cancer Agency and the University of British Columbia, as well as
future initiatives through the Southern Alberta Institute of Urology."

    The Prostate Cancer Research Foundation of Canada is the leading national
organization devoted solely to eliminating prostate cancer. Its mission is to
raise funds for research into the prevention, treatment and cure of the
disease by engaging Canadians through awareness, education, and advocacy. For
more information, please visit www.prostatecancer.ca or www.fathersdayrun.ca.

    Canada Safeway operates 211 stores in Canada from Vancouver Island to
Thunder Bay and contributes over $15 million annually in cash and in-kind
donations in an effort to support those in need. In the past three years,
Canada Safeway and its customers have raised more than $900,000 for prostate
cancer research. www.safeway.ca





For further information:

For further information: Media Contacts: Renee Hopfner, Canada Safeway
Foundation, (403) 730-3631, Renee.hopfner@safeway.com; Greg Sarney, Prostate
Cancer Research Foundation of Canada, (416) 413-2131 x 230, or 1-888-255-0333
x 230, greg.sarney@prostatecancer.ca

Organization Profile

PROSTATE CANCER RESEARCH FOUNDATION OF CANADA

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SAFEWAY INSURANCE GROUP

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