MONTREAL, Jan. 17, 2013 /CNW Telbec/ -
Grévin: A long history…
In 1882, when television was nothing more than a utopian dream in Jules
Verne's visionary mind and the first photographs had only just started
appearing in the press, French journalist and Le Gaulois founder Arthur Meyer came up with the idea of creating a place where the public could see
three-dimensional representations of the people in his newspaper's
headlines. For artistic input, he called upon renowned caricaturist and
sculptor Alfred Grévin, whose name the project would eventually bear. Located on the Boulevard
Montmartre in the heart of Paris, the Grévin wax museum was an
immediate hit with the public.
Today, some 130 years later, Grévin wows over 800,000 visitors every
year. This undeniably popular tourist attraction has been part of La
Compagnie des Alpes (CDA) group since 2001.
…and a bright future in Montreal
Montreal was the natural choice for Grévin's first foray into expanding
its brand internationally. Bringing together know-how and expertise
from both sides of the Atlantic inevitably led to the emergence of bold
new innovations and the development of a one-of-a-kind venue showcasing
the best of the Grévin brand for visitors from across North America and
around the world.
By picking the Montreal Eaton Centre as its new home, Grévin will be
putting down roots in the heart of the city's downtown core, in a prime
location easily accessible all year round, on Canada's most iconic
commercial thoroughfare. Some 28 million people visit the Montreal
Eaton Centre every year.
Talented professionals from France and Quebec
Grévin sought out the crème de la crème from France and Quebec for this undertaking, among them Dick Walsh,
Julien Bertévas (CDA Production), Moment Factory, Patrice Peyrieras, De
Pinxi, Dushow and Europea. Each was selected for their experience and
leadership in their respective fields, both within and outside their
borders, and given a shared mission to craft a truly unique destination
of fun and discovery.
The art of make-believe
Grévin excels at creating uncannily life-like replicas of well-known
personalities. Dozens of artists, sculptors, moulders, seamstresses,
make-up artists, wigmakers and hairstylists pool their talents and
devote months of painstaking effort to bring each figure to life in
Grévin's Paris studios. Every last detail is captured and re-created to
perfection, resulting in the ultimate "double take" experience and a
fascinating exploration of the art of make-believe.
A total of 120 homegrown and international celebrities from today and
yesterday, set against elaborate decors and featuring an array of
interactive and sensory experiences, will inspire wonder and delight
during these unexpected encounters at Grévin - in this world where
imagination and reality become one.
Grévin Montréal - Quebec's newest entertainment and tourist attraction -
will celebrate its Grand Opening on April 19, 2013.
About La Compagnie des Alpes
A major player in the European leisure industry, La Compagnie des Alpes is committed to developing unique recreational
experiences adapted to various generations, lifestyles and cultural
backgrounds, by capitalizing on the strength of its brands, which it
adapts to each of the markets it serves. The company operates 25
leisure sites, including 11 top ski resorts in the Alps (Tignes, Val
d'Isère, Les Arcs, La Plagne, Les Menuires, Les 2Alpes, Méribel,
Chamonix, etc.) and 14 European amusement parks (Parc Astérix, Grévin,
Walibi, Futuroscope, etc.) in France, the Netherlands, Belgium and
Germany. CDA also holds a stake in four ski facilities and seven
amusement parks in France, Switzerland and Belgium and is growing its
global presence in both sectors through various project assistance and
management agreements. During the fiscal year ended September 30, 2012,
close to 23 million people had visited a CDA venue. This translated
into consolidated sales of €678 million and an attributable net profit
of €28 million. www.compagniedesalpes.com
SOURCE: Musée Grévin
For further information:
le bureau de Francine Chaloult Inc.
514-487-6547 / firstname.lastname@example.org
Honorine Youmbissi, Director of Communications, Grévin Montréal
514-919-3318 / Honorine.Youmbissi@grevin.com
Media relations - Grévin Paris:
Véronique Berecz / email@example.com