OTTAWA and HALIFAX, Aug. 11 /CNW/ - Today Greenpeace launched an ad
campaign with a new twist on the controversial "There's probably no God"
campaign, but with a message that is not in dispute. Running on billboards in
Halifax and Ottawa, the ad reads: "There's probably no cod. Now let's stop
overfishing & think of the future."
The ad campaign uses the iconic Atlantic cod to sound the alarm bells
about a growing and devastating problem - the overfishing of favourite seafood
species faster than they can rebuild to sustainable levels. As a result, many
are heading toward commercial extinction.
"The Atlantic cod off Canada's East coast is a perfect example of what
happens when overfishing meets mismanagement," said Sarah King, Greenpeace
oceans campaigner. "Our fisheries managers seem to have learned nothing from
the devastation of the cod. Not only are we continuing to overfish them, but
we're repeating this disastrous pattern throughout the world's oceans."
The collapse of the Atlantic cod shows that our current approach to
commercial fishing can mean the extinction of even the most abundant
fisheries. The result is not only the devastation of a species but of entire
communities. Greenpeace's ad is a call to fisheries managers and the fishing
sector to avoid further damage and to stop overfishing and think of future
The ad can be seen on a billboard in Halifax located at 2866 Gottingen
Street (at Macara St.) and in Ottawa at 1822 Bank Street (at Walkley Rd.). The
billboards will be up for four weeks. An ad will also appear on a handful of
Halifax buses over the next month.
"What we want people to take from this message is that we should be
treating the cod as if there are none left," said King. "Current stock levels
are so low that if we don't act now, total extinction will surely be their
fate. The scientific community, including the federal government's own
scientists, says that fishing levels are putting the stocks at high risk, and
yet year after year we wonder why they won't recover."
Greenpeace has a sustainable seafood campaign aimed at encouraging
Canada's retail sector to remove certain Redlist species from sale to help
ensure the oceans and their shelves won't be sold out of stock. Atlantic cod
is found on the Redlist because it is both overfished and destructively
fished. And while many stocks are under moratorium, bycatch and other quotas
remain and bottom trawls continue to be employed.
For more information including a scientific backgrounder on the state of
Atlantic cod stocks, please visit www.greenpeace.ca
For further information:
For further information: Jessica Wilson, media and PR officer, (778)
228-5404; Sarah King, Greenpeace oceans campaigner, (778) 227-6458