'Greener' option for independent music CDs; Music Manufacturing Services takes the lead in offering a more environmentally friendly CD



    TORONTO, Oct. 10 /CNW/ - LiveEarth. Carbon-neutral music festivals.
Biodiesel rock 'n' roll tours. Musicians, as usual, are taking the lead in
social change. And this time they're not just warning us that the "times they
are a-changing", they're showing us how to adapt.
    The irony is that the main medium for their message - the compact disc -
has some inherent environmental issues of its own.
    "Let's face it, there's no such thing as a truly environmentally-friendly
compact disc," says Lindsay Gillespie, President and Founder of MUSIC
MANUFACTURING SERVICES (MMS). "The discs themselves are made of metal and
plastic. But more and more, musicians want to reach their fans in an
environmentally friendly way. So we're doing everything we can to help them do
that."
    MMS, which manufactures millions of CDs for independent musicians and
labels each year, has just introduced the Green CD Program, the first of its
kind in North America.
    "Maybe we can't change the disc itself," says Gillespie, "but we can
change the CD packaging - and that will have a huge impact on a CD's overall
environmental impact."
    Under the program, MMS is introducing 100% recycled plastic and
bio-degradable PaperFoam(TM) trays for DigiPaks(TM), and is making FSC (Forest
Stewardship Council) approved papers standard for most CD projects. The
company continues to use only vegetable-based inks for all packaging, and
offers a wide range of recycled papers.
    "With the Green CD Program, we're also encouraging our suppliers to move
into the future, or should I say the present," enthuses Gillespie, who will be
speaking on environmental issues in the music industry at the Americana Music
Association's fall conference in Nashville.
    "If there's a packaging element or innovation that will reduce our
environmental footprint, and be affordable for our clients, we want to offer
it. We also want independent musicians to be on equal ground with major
labels, when major retailers demand that products meet stricter environmental
specifications."
    The North America-wide initiative also encompasses the company's office
practices, recycling and waste management policies, and more.
    "We're doing everything we possibly can to make MMS CDs as
environmentally friendly as possible," says Gillespie. "We want to offer
musicians some real options, and we want their fans to feel good about buying
their favourite music."

    LINDSAY GILLESPIE is a 30-year music industry veteran, who founded MUSIC
MANUFACTURING SERVICES in 1988. He is currently working with the American
Association of Independent Music (A2IM) to help develop environmentally
friendly packaging for the music industry at large.

    MUSIC MANUFACTURING SERVICES is a full-service CD, DVD, and record
manufacturer, with head office in Toronto, and branch offices in Nashville,
Montreal, St. John's and Halifax. MMS is a partner in The Vinyl Factory
(Canada's last operating record pressing plant) and in independent music
distributor and label Outside Music. MMS is owned by President Lindsay
Gillespie and Vice-President Aaron Zon.

    MUSIC MANUFACTURING SERVICES WEBSITE: www.musicmanufacturing.com

    To read the MMS Green CD Program in full, visit
www.musicmanufacturing.com/green.
    If you are a musician or independent label looking for affordable (and
green) CD manufacturing options, call MMS at 1-800-667-4237.





For further information:

For further information: Valerie Lapp, Marketing Director, MUSIC
MANUFACTURING SERVICES, (705) 749-6987, val@musicmanufacturing.com or Lindsay
Gillespie, President, MUSIC MANUFACTURING SERVICES, 1-800-667-4237 or (416)
364-1943, lindsay@musicmanufacturing.com

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MUSIC MANUFACTURING SERVICES

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