Green Branding - Helping Consumers Change the Environment



    VANCOUVER, March 18 /CNW/ - On March 25, 2008 the BC American Marketing
Association will host four local branding and marketing experts for a
Sustainability Panel discussion with Vancouver's top marketers and business
professionals, over breakfast at the Hyatt Regency Hotel.
    Key marketers from leading edge companies will share their insights and
stories, and dispel common sustainability myths. Join Marc Stoiber, President,
Change Advertising; Ellie Sykes, VP Qualitative & Online Communities, Angus
Reid Strategies; Amanda Pitre-Hayes, Manager, Environmental Programs, Vancity;
and Selena MacLachlan, Marketing & Research Manager, Mountain Equipment Co-op;
for a lively discussion and find out what these local brands are doing to
incorporate green efforts and sustainable practices into their brand and
marketing strategies.
    Sustainability and Going Green are key branding and marketing strategies
for many companies, and people are asking the question - what is responsible
consumerism? As Selena McLachlan of Mountain Equipment Co-op emphasizes, "it's
much more than being seen carrying the right kind of shopping bag!" It's often
difficult to know where to start, but implementing sustainability practices
into your every day life is important to continue living on a healthy planet.
"The most educated and well off consumers have a harder time making changes in
their lives when it comes to the green side of sustainability. They know they
should, but it means making significant lifestyle shifts", notes Ellie Sykes
of Angus Reid Strategies.
    Find out what you and your company can do to implement sustainable
practices into your plans, by attending the breakfast event on March 25.

    
    Media are invited to attend.
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    Date:  Tuesday, March 25, 2008
    Location:  Hyatt Regency Hotel, 655 Burrard Street
    Full event information and registration:  www.bcama.com,
    info@bcama.com, 604.983.6262.

    Agenda:  7:00 am to 7:30am: Registration/Breakfast/Networking
    7:30am to 9:00am: Presentation

    Cost:  Pre-registration (up to March 20): $35 BCAMA Members,
    $47.50 Non-Members, $20 Student BCAMA Members. // On-site registration
    (after March 20): $40 BCAMA Members, $52.50 Non-Members, $25 Student
    BCAMA Members
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    The BC Chapter of the American Marketing Association (www.bcama.com) has
been the province's leading marketing source since 1955. With approximately
500 members, the BCAMA is a non-profit association made possible by a
dedicated team of volunteers including Board Members, Committee Members and
Sponsors. As one of the most highly regarded chapters in North America, BCAMA
was awarded with the prestigious international "Chapter of the Year" in 1995,
1996, "Chapter of Excellence" in 1997, special merits in 2004 and 2006, and a
"Membership Merit Award" in 2007.





For further information:

For further information: Heather Phillips, BCAMA Director of Marketing
Communications, Tel: (604) 928-4358, Email: hphillips@gmail.com

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