Grand & Toy offers 48-hour delivery as sustainable option for Canadian businesses



    
    Marketing campaign provides customers delivery option to reduce carbon
    footprint
    

    TORONTO, June 2 /CNW/ - Building on its ongoing commitment to
sustainability, Grand & Toy today launched a multi-faceted marketing campaign
to offer Canadian businesses a more sustainable delivery option when placing
orders. The 48-Hour "What a Difference a Day Makes" Campaign gives Grand &
Toy's customers the option of an eco-friendly 48-hour delivery option instead
of next-day service. The campaign consists of advertisements in a major
national newspaper, eMarketing initiatives, and an online Green Meter tallying
customers signing up for the option.
    Grand & Toy operates one of the largest distribution networks in Canada,
making 8.4 million deliveries to Canadian businesses in 2008 alone. Grand &
Toy designed the 48-Hour "What a Difference a Day Makes" Campaign with a dual
intention: provide current and prospective customers an innovative option for
receiving orders, while at the same time challenging businesses to consider
48-hour delivery as a new eco-standard over next-day delivery.
    "Whether placing orders for office supplies, furniture, technology or
other products, corporations everywhere should be asking themselves a simple
question: 'Do I really need it so quickly?'" says Kevin Edwards, Vice
President, Marketing, Grand & Toy. "Grand & Toy is simply offering a greener
option to our customers, one that enables all of us to join together and make
a difference. Choosing 48-hour delivery is a first step in encouraging
companies to make smarter choices throughout the purchasing lifecycle as part
of moving to a more sustainable business model."
    A pilot program conducted earlier this year proved the power of offering
customers a choice - more than 50% of customers ordering online signed up for
48-hour delivery and made it their default delivery choice. Grand & Toy
anticipates that 50% of all orders will be shipped via 48-hour delivery by
December 2009. The long-term goal is for 48-hour delivery to become the new
standard for all orders within local trading areas.
    By moving to 48-hour delivery, Grand & Toy is also able to improve order
quality and shorten delivery routes, which lowers the company's overall carbon
footprint and improves customer service. Until today, the 48-hour and next-day
delivery options were only available to online customers within local/urban
trading areas. Now, customers located within a six-hour radius of major
trading areas will also have the eco-friendly option.
    Mr. Edwards says a preliminary audit conducted last year by consulting
firm Stantec revealed that Grand & Toy's 2007 carbon output for delivery was
just over 4,500 metric tons - equivalent to the energy used by 1,328 family
homes in a year. With about 200,000 customers, each Grand & Toy customer's
share is approximately 22.6 kilos of CO(2).

    Besides opting for 48-hour delivery, there are many other things
businesses can do throughout the entire lifecycle of an order to help further
reduce their environmental footprint. Grand & Toy offers the following advice:

    
    -   Streamline purchases with a single-source provider as opposed to
        multiple vendors, thereby reducing the volume of deliveries and
        invoices to you
    -   Reduce the number of catalogues used
    -   Place orders online as opposed to fax
    -   Choose environmentally flagged product
    -   Reduce the frequency of orders, but make every order count - Save
        small orders to add to later; consolidate orders placed by various
        departments into one single large order; implement a minimum order
        policy
    -   Reduce, reuse, recycle
    -   Choose e-invoicing - receive your invoices and monthly statements
        online
    -   Responsibly dispose of, or re-use, products whenever possible
    

    For more information on Grand & Toy's 48-hour delivery, visit
www.grandandtoy.com/48hours.

    About Grand & Toy

    Founded in 1882, Grand & Toy is the leading single-source office
solutions provider offering strategic office procurement to Canadian
businesses. With its comprehensive product selection, Grand & Toy provides
access to interiors, technology and imaging solutions and everyday office
supplies. Grand & Toy powers the potential of organizations by offering an
extensive technology portal, supported by a highly trained team of Tech
Solutions Advisors, who our customers can access for all their technology
requirements. It also offers essential professional services, such as human
resources management, web design and hosting, and Grand & Toy Empower - a
networking site connecting small businesses with peers, helping them stay
abreast of trends and techniques while growing their business.
    Grand & Toy also has a firm commitment to environmental integrity and
charitable outreach manifested through numerous internal and external
programs. For more information, visit www.grandandtoy.com.





For further information:

For further information: Suzanne Wintrob, MAVERICK Public Relations,
(416) 640-5525, ext. 226, suzannew@maverickpr.com


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