Grain Farmers of Ontario Brand Identity Unveiled



    INGERSOLL, ON, Sept. 3 /CNW/ - Ontario's newest farm commodity group,
Grain Farmers of Ontario (GFO), unveiled its brand identity in the Woodstock
area today. The launch was marked by a special gathering of Delegates and
Committee Members from its three founding groups - the Ontario Corn Producers'
Association, Ontario Soybean Growers, and the Ontario Wheat Producers'
Marketing Board.
    The farmers attending today's event represent the 28,000 Ontario corn,
soybean and wheat farmers who comprise the new Grain Farmers of Ontario
organization. The crops they grow generate over $2.5 billion in farm gate
receipts.
    "Today is a celebration of both strength and cooperation", stated GFO
Chief Executive Officer Barry Senft. "Grain Farmers of Ontario is proud of its
three founding groups' strong history of achievements. From those strengths,
we are building an organization that will be both relevant - in light of the
scale and complexity of today's global commerce environment - and responsive
to the grass roots farmers we represent."
    The new Grain Farmers of Ontario logo was inspired by an aerial photo of
the patchwork quilt effect of Ontario's fields of corn, soybeans and wheat.
The logo signifies the crop rotation, land stewardship, agronomics and
innovation that are the basis of sustainability for Ontario's grain and
oilseed farm businesses. The circular shape of the GFO brand signifies the
inclusivity and strength of the new organization, which combines the interests
of Ontario's corn, soybean and wheat farmers.

    
    The structure and goals of the new GFO focus on four key areas:
    -   research & innovation;
    -   wheat marketing & market development;
    -   production information; and
    -   public outreach, policy development & advocacy.
    

    Ontario's corn, soybean and wheat crops generate over $9 billion in
economic output and are responsible for over 40,000 jobs in the province. An
important role of the new Grain Farmers of Ontario organization will be to
underscore the vital role its members play in the health of the Ontario and
Canadian economy.





For further information:

For further information: Barry Senft, CEO - 1-800-265-0550; Mary Wiley,
Communications - (519) 993-2070, mwiley@soybean.on.ca

Organization Profile

GRAIN FARMERS OF ONTARIO

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