Government of Canada lends support to the Montréal High Lights Festival



    MONTREAL, Feb. 19 /CNW Telbec/ - Acting on behalf of the Honourable Denis
Lebel, Minister of State for Canada Economic Development, and the Honourable
James Moore, Minister of Canadian Heritage and Official Languages, Senator
Suzanne Fortin-Duplessis today announced the awarding of non-repayable funding
from the Government of Canada to the Montréal High Lights Festival. This
financial assistance includes a $1,355,080 contribution from Canada Economic
Development, to serve primarily for the international promotion of the
Festival's 2009, 2010 and 2011 editions, and $120,000 from Canadian Heritage
toward the presentation of this year's edition.
    A defining event of the Montréal winter season for the past 10 years, the
Montréal High Lights Festival focuses on three themes: the Performing Arts,
Wine and Dine Experience and the outdoor Celebration of Light.
    The funding from Canada Economic Development, awarded through its
Community Diversification program, will be used to help organizers promote the
Festival on the international stage, notably through advertising and
participation in trade fairs in targeted markets. The Canadian Heritage
assistance, granted through the Arts Presentation Canada program, will serve
to support the Celebration of Light and Performing Arts components of the
event.
    "All year long, Montréal plays host to many major festivals that
exhilarate our city and keep audiences coming back for more. The Montréal High
Lights Festival is a major tourism magnet, the proof being in the great many
visitors it attracts at the very height of our coldest season. Throughout its
11-day run, this gastronomic and cultural celebration invigorates the Montréal
economy and enhances our tourism offering with its rich and varied line-up of
activities," commented Senator Fortin-Duplessis.
    "Canada Economic Development has been a proud partner of the Montréal
High Lights Festival since 1998. As well as helping to extend the Festival's
reach to foreign markets, this contribution will also serve to support the
development of a new concept: the High Lights Event. An important axis of
development for the Festival, this new concept will showcase and promote
Montréal's rich cultural, creative and artistic heritage," explained Minister
of State Lebel.
    "Once again this year, the Government of Canada is proud to support the
Montréal High Lights Festival, which uses cultural activities to bring the
city to life in the heart of winter," said Minister Moore. "This urban winter
festival offers a wide range of professional artistic activities that give
Canadians the chance to savour the richness and diversity of local Canadian
art and art from around the world."




For further information:

For further information: Catherine Vallée, Communications, Canada
Economic Development, (514) 283-0368, catherine.vallee@dec-ced.gc.ca; Eric
Lefebvre, Senior Assistant, Communications, Office of the Honourable Denis
Lebel, Canada Economic Development, Cell.: (613) 608-7906,
eric.lefebvre@dec-ced.gc.ca; Media Relations, Canadian Heritage, (819)
994-9101, Toll-free: 1-866-569-6155; Deirdra McCracken, Director of
Communications, Office of the Minister of Canadian Heritage and Official
Languages, (819) 997-7788, deirdra_mccracken@pch.gc.ca; Canada Economic
Development is online at www.dec-ced.gc.ca. Subscribe to the Agency's press
releases at http://www.dec-ced.gc.ca/eng/media-room/mailing-list/list.html to
keep up with the latest news.


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