STOCKHOLM, Sept. 29, 2011 /CNW/ - Based on the preferences of over
160,000 career seekers, with a business or engineering background from
the world´s 12 largest economies, Universum releases the global talent
attraction index: "The World's Most Attractive Employers 2011". The index, split in the business category - preferences from business career seekers - and engineering category - preferences from engineering career seekers - reveals the current
level of attractiveness companies have as employers - and their
potential to lead the world of tomorrow.
On the Business index, Google repeats the win for the third consecutive year, with KPMG
keeping its second place and with PwC overtaking Ernst & Young to
secure a podium finish.
"The talent market for business career seekers is being dominated by the
professional services firms, known for being great places to launch a
career, and by companies that offer a new working culture in a dynamic
environment," says Lovisa Öhnell, head of Research and Consulting at Universum.
On the Engineering index, Google finds the way to the top spot for the third consecutive year,
but now with IBM in the second position, relegating Microsoft to the 3rd spot on what seems to be a very strong competition for talent in the
software industry - a battle being won by American companies.
"The software industry is highly dependent on its talent, hence the
efforts to attract and retain the brightest minds. There's a new
working-culture paradigm today - the relaxed & creative office - and part of it we owe it to this
industry. Generation Y feels comfortable working in this environment
and it's clearly reflected in the attractiveness of this industry." comments Carlo Duraturo, Global Account Director at Universum.
World's Top 10-Business
Ernst & Young (3)
Procter & Gamble (6)
J.P. Morgan (9)
Goldman Sachs (10)
World's Top 10-Engineering
General Electric (7)
Procter & Gamble (9)
In parenthesis is the company's position in 2010. For a full ranking go
Universum is an international company specialised in employer branding.
For more information go to http://www.universumglobal.com
SOURCE Universum Global
For further information:
Joao Araujo, Phone: +46-856202781, E-mail: firstname.lastname@example.org