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MONTREAL, Jan. 30 /CNW Telbec/ -"The Quebec English School Boards
Association (QESBA) is pleased to announce that we have launched an
advertising campaign this morning, in both English and French media, promoting
the 340 English public schools of Quebec. With the support of our member
boards, we have designed this campaign to invite parents to take a second look
--and a thorough look -- at Quebec's English public elementary and secondary
schools and adult centres across the province.
Quebec's English public schools are offering excellent and rigorous
academic programs at every level, delivered by a talented and dedicated corps
of teachers. Our students are getting every opportunity to master their skills
in both English and French before they graduate - and they are succeeding
This campaign features testimonials volunteered by seven individuals who
are proud graduates of Quebec's English public schools: Dr. Preetha
Krishnamoorthy, a pediatric endocrinologist; lawyer Lloyd Duhaime; Montreal
publisher Jim McRae, broadcaster Tracey McKee; and three former teaching
professionals who have also made their mark in other ways: Gerry Dattilio,
former Montreal Alouettes quarterback; former world middleweight boxing
champion Otis Grant and Ottawa Senators hockey coach Bryan Murray.
It was rewarding for us to hear each of them volunteer recollections
about their very positive public school experiences, and each of them fondly
remember teachers who had profoundly and positively influenced their lives.
You will learn more about their stories as the promotional campaign unfolds
over the coming days.
There are two elements of this campaign that we believe are particularly
noteworthy: first, we are delivering our message through major daily newspaper
advertisements in French as well as English. There are many Quebec parents
whose children are eligible for English public schooling who are consumers of
French media. Again, QESBA is eager to make sure they take a close look at our
schools in making choices for their children. They will find teachers,
programs and school environments that are fully responsive and connected to
Quebec's dynamic realities. Their children will find every opportunity to
master their French skills, while perfecting their English as well. Quebec has
a fully funded, quality network of English public schools. QESBA wants to make
sure all Quebecers know about it.
Second, there are, of course, countless families in the rest of Canada
whose children are eligible for English schooling in Quebec as well. The
Quebec English School Boards Association is sending the message, in
advertisements outside of Quebec, that this is a great place to live, and that
our schools are great places for their children to develop, to grow, and to
master both French and English.
English public schooling is a vital, strong and evolving institutional
partner in Quebec society. Like all Quebec schools, ours face continuing
demographic challenges. That said, excellent English public schools are
operating across Quebec, in metropolitan centres, suburban communities and
rural regions. Quebec's English public schools are providing solid and
stimulating educational programs, and they are preparing students for
successful futures in Quebec and beyond, in French and in English.
Thus, we are pleased to have included in this campaign a series of
advertisements in regional weekly newspapers throughout the territories
covered by our nine school boards. Education is, after all, a local affair,
and one of the strengths of our English schools, we believe, is the active
participation of our parents and our communities in the life of their school.
It should be clear that this advertising campaign is designed to create
interest. We have not focused on delivering details about individual school
programs and facilities, nor about individual school board practices. It is
our hope that the campaign will generate enquiries, which we can direct to our
member boards. They can then offer detailed responses to guide parents more
fully in making informed choices. QESBA will be working with its member boards
to deliver the full story to all of those who call us.
The total expenditure on this campaign is about $95,000, more than three
quarters of that being taken from QESBA's own budget, and the balance from
contributions from our member boards. QESBA trusts that this modest investment
showcasing our English schools, in expressing our pride in the excellence of
our teachers, will prove a visible, and valuable contribution to wider
understanding and appreciation of English public education in Quebec.
For further information:
For further information: Contact: Kimberley Hamilton, Agente des
communications et des projets spéciaux, (514) 849-5900, poste 225, (514)