NEW YORK, June 30 /CNW/ -- GMAC Financial Services announced that it has
selected a marketing team led by BBH New York as its new global marketing
agency of record. The decision follows a comprehensive agency selection
process, as GMAC plans to strengthen its customer relationships and build its
business in key markets around the world. To round out the BBH team, new
talent will be hired and individuals will be selected from across the Publicis
"This is a time of transition in the financial services industry and at
our company, and we intend to clearly define our brand and establish our value
proposition in the marketplace," said Sanjay Gupta, chief marketing officer.
"We need a global agency to support a broad spectrum of work -- from
advertising and sales promotion to digital marketing and eCommerce channels,
comprehending both business-to-business and business-to-consumer marketing.
"BBH brought together hand-picked talent in bidding for the business and
demonstrated best-of-breed capability," Gupta said. "We are confident that
our new agency partner understands the changing landscape, and will offer
thought-provoking creative execution and integrated marketing solutions to
help ignite our brand and reach new customers."
GMAC Financial Services contracted The Rojek Consulting Group based in
Cleveland to facilitate the agency review. The process narrowed the selection
to five agency teams for final consideration. Marketing leaders representing
GMAC's various business units participated in the review.
Since becoming an independent financial services company in late 2006,
GMAC has been working to grow and diversify its revenue base. "Our move to
one agency of record will enable GMAC to unify its marketing plans for greater
impact and a world-class customer experience," said Vinoo Vijay, Brand and
Relationship Marketing executive.
BBH New York is a full-service advertising agency. BBH was founded in
1982 and operates corresponding offices in London, Singapore, Tokyo, Shanghai
and Sao Paulo.
About GMAC Financial Services
GMAC Financial Services is a global, diversified financial services
company that operates in approximately 40 countries in automotive finance,
real estate finance, insurance and commercial finance businesses. GMAC was
established in 1919 and employs approximately 26,700 people worldwide. For
more information, go to www.gmacfs.com .
For further information:
For further information: Sue Mallino, GMAC Global Communications of GMAC
Financial Services, +1-313-656-6970, or Mobile, +1-586-596-2520,
firstname.lastname@example.org Web Site: http://www.gmacfs.com