Well positioned to become Canada's next national wireless carrier: Yak
TORONTO, March 10 /CNW/ - Globalive Communications Corp., parent company
of Yak Communications (Canada) Corp., today announced that it took a major
step in becoming Canada's only "no contracts, no gimmicks" national wireless
Globalive submitted its application to Industry Canada today, which marks
the deadline for submissions to enter Canada's wireless auction.
"We look forward to the opportunity to compete on equal footing with an
honest and straightforward wireless offering that resonates with Canadian
consumers," said Anthony Lacavera, Chief Executive Officer of both Globalive
and Yak. "Today, we submitted a strong application that will give us the
ability to participate in the auction in a very material way."
Yak plans to expand its "no contracts, no gimmicks" philosophy from its
current offering of affordable and accessible dial-around, home phone,
internet and long distance services, bringing its refreshing approach to the
undercontested wireless market.
"Canada is one of the least competitive wireless markets in the world,"
said Lacavera. "Cell phone rates are too high and penetration is too low. Many
Canadians do not realize that they're paying from 60 per cent to almost 80 per
cent more than Americans for their wireless service."
Lacavera attributes high wireless pricing and low market penetration in
Canada to a lack of competitive alternatives. Currently, only three operators
- Telus, Rogers and Bell - own a portion of the wireless spectrum.
"It's time for an entrant in the wireless market that will provide
Canadians with a new cost-effective, feature-rich offering," said Lacavera.
"Yak is uniquely positioned to be that offering."
The auction is set to begin on May 27, 2008.
Anthony Lacavera, CEO of Yak Communications
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