UNIQLO launches UNIQLO MARCH, our new-style global participatory
promotion content, on October 29. You will be able to view participants
online from all over the world wearing the latest seasonal UNIQLO fashion
and actually marching through urban streets.
UNIQLO MARCH, our new-style global participatory promotion content
TOKYO, Oct. 31 /CNW/ - UNIQLO CO., LTD. has launched its new-style global
participatory promotion content UNIQLO MARCH (http://www.uniqlo.com/march/).
You will be able to view participants online from all over the world wearing
the latest seasonal UNIQLO fashion and actually marching through world urban
streets. Through UNIQLO MARCH, we hope to successfully express the joy,
happiness and satisfaction of wearing truly good clothes along with people
from around the world.
The first event will show 35 people from various professional backgrounds
marching through Japanese cities, wearing flannel shirts available in over 100
different colors and designs. The march will be filmed using a special camera
with an ultrawide-angle lens, and unparalleled ultrawide video footage of
scenes covering more than 50m in street length will be uploaded to the website
for viewing online for the first time.
JOIN THE MARCH - from anywhere in the world
As the first event gets underway, we will also be looking for
participants from around the world to take part in the second UNIQLO MARCH.
All applicants will receive a copy of the original UNIQLO MARCH soundtrack
composed by leading Japanese recording artist Cornelius.
UNIQLO is aggressively expanding its international store network in New
York, London, Paris, Hong Kong, Seoul, Shanghai, Beijing, etc., and the
keyword "global" will increasingly feature our marketing strategy going
What UNIQLO MARCH is all about
(1)UNIQLO MARCH - presenting products in a new way
UNIQLO MARCH is web content that enables you to view people online from
all over the world wearing UNIQLO fashion and marching through urban streets
across the world. The MARCH kicks off with 35 people from varied professional
backgrounds marching in line, clad in UNIQLO flannel shirts. The event is a
presentation of UNIQLO's rich flannel shirt styling with over 100 different
colors and designs.
(2)JOIN THE MARCH - from anywhere in the world
As with other types of participatory promotion content such as UNIQLO
TRY, UNIQLO MARCH is looking to invite applicants from all over the world.
Applicants who make it successfully through the audition process will take
part in subsequent UNIQLO MARCH events scheduled to take place in cities
around the world.
(3)RED ONE - the camera with an ultrawide-angle lens
The first UNIQLO MARCH was filmed by three RED ONE ultrawide cameras
usually used for movie production. Now, you will be able to view ultrawide
video footage for the first time online.
(4)Applicants to receive copy of original number composed by Cornelius
The UNIQLO MARCH original soundtrack was composed by leading Japanese
recording artist Cornelius((*)). We will present all applicants to JOIN THE
MARCH with a copy of the UNIQLO MARCH original soundtrack each.
Keigo Oyamada, born in January 1969, debuted as a member of the pop duo
Flipper's Guitar in 1989. The following year he won the Japan Record Awards
prize for New Musician Album. When the group disbanded in 1991, he set up and
managed the Trattoria Label. In 1993, he began a solo career under his new
adopted name of Cornelius. Since launching his FANTASMA album in 1997,
Cornelius has performed extensively overseas.
For more details, please go to the website:
For further information:
For further information: Junichi Yagura, Yoshitada Hirobe, BILCOM, Inc.,
Phone: +81-3-5766-8411, Fax: +81-3-5766-8419, E-mail: firstname.lastname@example.org