- Original Interactive Game Teaches Sustainability
- Global National and Regional Newscasts to Feature Green Content
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TORONTO, April 16 /CNW/ - Next Wednesday, Global News celebrates Earth
Day with special coverage related to one of the most pressing issues of our
time-the sustainability of our planet. From eco-conscious features on air to
an exclusive sustainability game online, Global News is the ultimate
destination for content that will help viewers live more eco-friendly lives.
"This Earth Day, Global News provides programming on environmental trends
and issues important to viewers and their families," said Troy Reeb, SVP, News
and Current Affairs, Global Television. "With coast-to-coast coverage and a
unique interactive online game that teaches sustainable living, Global News is
arming Canadians with the knowledge they need to make green choices in their
Across Canada, viewers can tune in to Global News for a wealth of green
content, from their communities and beyond. That night, Global National looks
at environmental stories from across the nation, including the effects and
benefits of building greenhouses and the high-speed race to build the first
mass-market electronic car. All of the regional newscasts will also feature
Earth Day stories on their evening broadcasts. Earth Day coverage includes:
- Global Ontario shows viewers how to save money by going green,
examines the debate swirling around the use of wind power and tours a
home in Erie, Ontario that could be the new wave of eco-friendly
- Global BC focuses on local environmental victories and the increasing
popularity of the community gardens that are sprouting all over
- Global Edmonton introduces local companies using innovative green
methods to produce their products, and a couple that has made 364
Earth-friendly changes in their lives since last April
- Global Winnipeg presents local green initiatives such as a company
proposing road-side compost pick-up
- Global Quebec's senior anchor, Jamie Orchard, will broadcast live
from the only environmental museum in North America, the Biosphere on
- Global Maritimes visits local schools where kids practice green
habits and help keep the schoolyards clean, as well as a Halifax-area
apartment complex heated by solar power
- Global Calgary follows local companies invested in green initiatives
and emerging eco-technology
On top of watching green stories on the air, viewers can go online to
test their skills at running an eco-friendly community. Starting this Friday,
visitors to GlobalTV.com can play the original interactive game Global
Village, created exclusively for Global News.
"We recognize that news audiences continue to seek out new platforms for
learning and interacting with information," said Reeb. "With our first online
game, Global News continues its commitment to fusing innovation with
Global Village shows the challenges and rewards involved in sustainable
living, as players exist in the town of "Skyville" where they manage various
resources for one fictional year. The goal is to manage shelter, population
and food in order to keep the citizens of Skyville happy, while simultaneously
collecting as many resources as possible by the end of the game.
GlobalTV.com will also feature a video centre of stories from across all
of the Global newscasts and original features such as investigations into
environmental myths, a look at the popularity of the 'carbon footprint', and a
comparison of Earth Day now and the first Earth Day 39 years ago.
Global News' 2009 Earth Day is sponsored by Honda.
About Canwest Broadcasting
Canwest Broadcasting operates two conventional television networks,
Global Television and E!, and eighteen of the country's most popular specialty
channels, including HGTV, Mystery TV, National Geographic Channel, Showcase,
History and TVtropolis. Canwest Broadcasting is a division of Canwest Media
About Canwest Media Inc.
Canwest Media Inc is a subsidiary of Canwest Global Communications Corp.
(www.canwest.com; TSX: CGS and CGS.A). An international media company, Canwest
is Canada's largest publisher of paid English language daily newspapers and
owns, operates and/or holds substantial interests in conventional television,
out-of-home advertising, specialty cable channels, web sites and radio
stations in Canada, New Zealand, Australia, Turkey, Indonesia, Singapore, and
the United States.
For further information:
For further information: For media inquiries, please contact: Rupinder
Gill, Publicist, Canwest Broadcasting, (416) 934-7853, email@example.com; Jane
Collins, Publicity Coordinator, Canwest Broadcasting, (416) 967-2471,