New Luxury Global Brand to Emphasize Personal Style and Independence
CHICAGO, April 12 /CNW/ - Global Hyatt Corporation President and CEO Mark
Hoplamazian today announced the launch of Andaz, the company's newest addition
to its global brand portfolio. The Company plans to launch several hotels
under the new brand this year, with properties already slated for New York and
London, and others under discussion in other parts of the world including
Beijing and Moscow.
The word Andaz means 'personal style'. In addition to a focus on personal
style and independence, the new brand will offer a highly functional
environment characterized by sophistication, innovative design, local
identity, casual elegance and service that is attentive but not pretentious
and without 'attitude'.
"Our launch of Andaz is based on demand expressed by both consumers and
developers for a product and experience that they have not found within the
industry," Hoplamazian said. "This worldwide customer base is looking for
fresh, uncomplicated luxury that is timeless and 'gimmick' free."
Representing a part of the next phase of the company's accelerating
worldwide growth, the first Andaz will be in the City of London, where the
Great Eastern Hotel will be rebranded and repositioned following completion of
a renovation in September. Plans are also well underway in New York for Andaz,
beginning with Hyatt's recently purchased property on Fifth Avenue at 41st
street, across from the New York Public Library. Announcements of other Andaz
hotels in markets inside and outside of North America are expected in the
coming weeks and months.
In developing the brand, Global Hyatt Corp. is working with top
architects and interior designers around the world to create environments that
express the personal style of the customer and the personality of the
destination. Andaz hotels will be authentic and culturally correct in service
and product delivery.
Hoplamazian indicated that the brand will also be as environmentally
friendly as possible, through various features that would include serving
organic food and beverage, using fully biodegradable products and focusing on
energy efficiency. As the brand develops, new hotel structures will
incorporate ecologically friendly building materials and building systems.
"I feel that Hyatt is uniquely well-suited to bring this new brand to
life because 'style', 'authenticity' and 'great service without attitude' are
attributes that are a part of Hyatt's culture and heritage." he said. "Andaz
is a brand that exhibits great promise for Hyatt."
ABOUT GLOBAL HYATT CORPORATION
Global Hyatt Corporation, one of the world's premier hotel companies,
offers today's travelers over 735 hotels and resorts (over 136,000 rooms) in
more than 44 countries. The company's affiliates own, operate, manage and
franchise Hyatt branded hotels and resorts under the Park Hyatt(R), Grand
Hyatt(R), Hyatt Regency(R), Hyatt Resorts(R), Hyatt(R), Hyatt Place(TM) and
Hyatt Summerfield Suites(R) brands. Global Hyatt Corporation is also the owner
of Hyatt Vacation Ownership, Inc. operator of the Hyatt Vacation Club and
fractional residential properties and U.S. Franchise Systems, Inc., which
franchises Hawthorn Suites and Microtel Inns and Suites.
From the U.S. and Canada, reservations for any Hyatt hotel worldwide may
be obtained by calling 1-800-233-1234 or logging onto www.hyatt.com.
For further information:
For further information: Global Hyatt Corporation Chicago, Illinois, USA
Katie Meyer, +1-312-780-5711 email@example.com