- GLOBAL'S BIG CREATIVE CAMPAIGN REVEALED
- NETWORK MARKS LAUNCH OF HOTTEST NEW FALL SHOW WITH LARGER THAN
LIFE 90210 INSTALLATIONS IN GTA MALLS
- FREE 90210 RINGTONE DOWNLOAD AT www.globaltv.com
ATTN. EDITORS: FOR VISUAL MATERIALS ON THIS CAMPAIGN visit:
User ID: canwest/Password: press
TORONTO, Aug. 26 /CNW/ - Global sets the bar higher than ever before with
the launch of its BIG fall marketing campaign, exploiting the ever-present
buzz around the most highly-anticipated new shows this fall, 90210 and My Own
Worst Enemy, as well as heralding the return of fan favourites Heroes, House,
The Office, Prison Break, Brothers & Sisters and Family Guy.
"We are pulling out all the stops to promote the strongest programming
lineup this fall on television," commented Jamie Schouela, VP Marketing
Strategy, Global. "From shopping malls to washrooms, subway stations to city
centre driving routes, we are utilizing the most wide reaching,
technologically advanced advertising platforms out there to connect with
Kicking off this month, Global's BIG outdoor campaign focuses on the
network's best known characters including: 'BIG Mouth' Dr House, Family Guy's
'BIG Baby' Stewie, The Office's 'BIG Buffon' Michael and Heroes' Sylar is 'BIG
Trouble'. This creative will be used on bus kings across the major markets of
Toronto, Vancouver and Calgary. There is an additional focus on Canada's
largest and busiest public transit system Toronto's TTC, where the network
takes over both Union and St George stations. The underground passageway at
Yonge and Eglinton as well as the major traffic routes at Yonge and York
expressway tunnels into downtown Toronto will also showcase Global's BIG
Global marks the launch of fall's hottest new show 90210 with innovative
'multi-sensory' promotional platforms. Tapping into the huge consumer 'back to
school' drive, larger than life 90210 number installations (7 feet high by
20 feet long) inset with plasma screens showcasing 'sneak peeks' and
behind-the-scenes footage will be unveiled in Toronto's high traffic Vaughan
Malls (August 28-August 30) and the Eaton Centre (August 31 to September 2).
Fans old and new can download the 90210 ringtone for free via any Bluetooth
enabled devices and also online beginning later this week at www.globaltv.com.
In addition, interactive advertisements in the washrooms of 'restobars' across
Toronto, Vancouver and Calgary fitted with 'motion sensors' will trigger the
90210 ringtone when patrons pass them.
In addition to this visual layer, Global is launching show specific
advertising campaigns for key new and returning series through print ads,
radio spots and online ads as well as digital screens including one in the
heart of Toronto's busy Dundas Square. The network has cable carriers IPG
(interactive program guides) dominations in these metered markets and a
sponsorship of the Captivate network in Toronto and Calgary (over
1600 screens) which features ads on the screens in office towers.
All creative and media plans were developed in-house through the Canwest
Creative Agency and Media Strategy teams.
About Canwest Broadcasting:
Canwest Broadcasting operates two conventional television networks,
Global Television and E!, and twenty of the country's most popular specialty
channels, including HGTV, Mystery TV, National Geographic Channel, Showcase,
Slice(TM) and TVtropolis. Canwest Broadcasting is a division of Canwest Media
About Canwest Media Inc.
Canwest Media Inc is a subsidiary of Canwest Global Communications Corp.
(www.canwest.com; TSX: CGS and CGS.A).
An international media company, Canwest is Canada's largest publisher of
paid English language daily newspapers and owns, operates and/or holds
substantial interests in conventional television, out-of-home advertising,
specialty cable channels, web sites and radio stations in Canada, New Zealand,
Australia, Turkey, Indonesia, Singapore, the United Kingdom and the United
For further information:
For further information: For media inquiries, please contact: Caroline
Lennox, Director of Publicity, Conventional Networks, (416) 934-7843,
firstname.lastname@example.org; Grace Park, Publicity Manager, Global Television, (416)