Global Drive to Change Diabetes Rolls into London



    ~ Novo Nordisk's Changing Diabetes Bus travels the world raising
    awareness about diabetes ~

    LONDON, ON, June 1 /CNW/ - More than 230 million people have diabetes
worldwide - and this number is rising at an alarming rate.(1) As part of a
global drive for change, the Changing Diabetes Bus is travelling around the
world to raise awareness about diabetes and encouraging people to take action
on their own behalf to halt the dramatic rise of this disease. The Bus will
reach more than one billion people globally on its 18-month tour, including
physicians, politicians and the public.
    The Changing Diabetes Bus has rolled into Canada and will be traveling
across the country during May and June, visiting Vancouver, Edmonton, Calgary,
Toronto, London, Ottawa, Montreal and Halifax. Today, the Bus rolls into
London at Banting House National Historic Site where it will be open from 10
a.m. until 5 p.m.
    Diabetes is a leading cause of heart disease, kidney failure, amputation
and blindness, and kills more than 40,000 people a year.(2) Canadian adults
with diabetes are twice as likely to die prematurely, compared to persons
without diabetes.(3) There is a need to diagnose diabetes early and take the
necessary steps to prevent or delay diabetes complications. Diabetes can
affect anyone at any time and healthy lifestyle choices play an important role
in the prevention of the disease.
    Novo Nordisk has launched the Changing Diabetes Bus World Tour as part of
a global drive to raise awareness about the global threat of diabetes and what
can be done to change it. The Bus will stop at schools, hospitals, libraries
and parliaments and is open to everyone. Each person who visits the Bus can
learn about diabetes and how we can prevent the disease.
    "We applaud Novo Nordisk for helping to raise awareness of diabetes and
for their support of the United Nations resolution on diabetes," said Michael
Howlett, President and CEO, Canadian Diabetes Association. "We believe that
initiatives such as the Changing Diabetes Bus play an important role in
changing the way Canadians think about diabetes. Access to proper prevention
and management is a human right which should not be ignored. It's important
that everyone learns how to prevent the onset of diabetes, or to avoid the
burden of complications if they are living with it."

    Inside the Bus

    The Changing Diabetes Bus offers a variety of interactive and educational
activities about diabetes, including: DVD recordings and testimonials where
visitors can share their opinions on what they would change in the area of
diabetes; a mirror park; as well as a young voices and kids' corner dedicated
to children and adolescents with diabetes.
    "In order to defeat the pandemic of diabetes we need to raise awareness
of diabetes and diabetes prevention as well as inspire the public to take
action," said Vince Lamanna, President of Novo Nordisk. "Diabetes can affect
anyone and making healthy lifestyle choices is an important step in preventing
the disease."
    The Bus will be touring countries in Europe, Asia and North America over
a period of 18 months. The Bus has already been to Denmark, Germany, The
Netherlands, Belgium, France, South Africa, Australia, China, and is currently
in Canada.

    Driving Change in Diabetes

    The Changing Diabetes Bus World Tour is part of a global drive for
change. In December 2006, the United Nations passed a resolution acknowledging
the global threat of the diabetes epidemic. This is the first time the world
has acknowledged that a non-infectious disease poses as serious a threat to
world health as infectious diseases like HIV/AIDS, Tuberculosis and Malaria.
The Resolution is a key milestone in the fight against diabetes.
    The Changing Diabetes Bus World Tour supports the UN Resolution on
diabetes and will contribute to raising awareness about diabetes around the
world. It also encourages governments across the globe to introduce more
aggressive measures for diabetes education, prevention and care.

    A Global Epidemic

    The incidence of diabetes is rising dramatically worldwide. In Canada,
more than two million people have diabetes and this number is expected to rise
to three million by the end of the decade.(4) In response to the dramatic rise
of this disease, the United Nations has recently passed a resolution
acknowledging diabetes as a global epidemic that requires urgent action.
    The cost of diabetes to Canadian society is on the rise from $9-billion
in 1998 to approximately $13.2-billion in 2002.(5) The cost is expected to
increase to $15.6-billion by 2010.(6)

    About Novo Nordisk Canada Inc.

    Novo Nordisk is a healthcare company and a world leader in diabetes care
and biopharmaceuticals. Novo Nordisk manufactures and markets pharmaceutical
products and services that make a significant difference to patients, the
medical profession and society. Novo Nordisk's business is driven by the
Triple Bottom Line: a commitment to economic success, environmental soundness,
and social responsibility to employees and customers.
    The company's 80-year history of diabetes care innovation and achievement
originated in Canada where insulin was discovered. With headquarters in
Denmark, Novo Nordisk has more than 23,500 full-time employees in 79
countries, and markets its products in 179 countries. Novo Nordisk's B shares
are listed on the stock exchanges in Copenhagen and London. Its ADRs are
listed on the New York Stock Exchange under the symbol 'NVO'. For more
information, visit www.novonordisk.ca.

    
    References:
    -----------

    (1) International Diabetes Federation. Facts and figures. Available at:
        www.idf.org. Accessed on: March 14, 2007.

    (2) Canadian Institutes of Health Research. Diabetes. Available at:
        http://www.cihr-irsc.gc.ca/e/28896.html. Accessed on: March 14, 2007.

    (3) Canadian Institutes of Health Research. Diabetes. Available at:
        http://www.cihr-irsc.gc.ca/e/28896.html. Accessed on: March 14, 2007.

    (4) Canadian Diabetes Association. The Prevalence and costs of Diabetes.
        Available at: http://www.diabetes.ca/Section_About/prevalence.asp.
        Accessed on: March 14, 2007.

    (5) Canadian Diabetes Association. Diabetes: An investment for the future
        health of Canadians. Available at: www.diabetes.ca. Accessed on:
        March 14, 2007

    (6) Canadian Diabetes Association. Diabetes: An investment for the future
        health of Canadians. Available at: www.diabetes.ca. Accessed on:
        March 14, 2007.
    




For further information:

For further information: Sandra D'Ambrosio, Edelman, (416) 979-1120,
Sandra.D'Ambrosio@edelman.com


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