Giving back is back in style: Canadians look to combine family and philanthropy



    TORONTO, Feb. 27 /CNW/ - The face of philanthropy in Canada is changing -
 and it is getting younger. As baby boomers move towards retirement they are
looking to establish a legacy of giving back, involving future generations in
planned giving. Enjoying more financial comfort than ever before, many are
considering establishing a family foundation, or an easier and more cost
effective alternative - a donor advised fund.
    "There is definitely a growing trend among Canadians to want to make a
real difference through philanthropy. Hand-in-hand with this is the desire to
educate and involve their children in the benefits of giving to charity,
whether that is through volunteering, attending events, or helping select
charities to receive donations," says Angela Murphy, Manager, Gift and Estate
Planning, SickKids Foundation. "Getting your entire family involved in
charitable activity can help make giving back a way of life for future
generations."
    The SickKids Charitable Giving Fund allows donors to establish an
endowment that gives them the opportunity to use the investment income for
charitable activities they value and allows their children and grandchildren
to keep giving back long into the future. This commission-free fund is managed
by SickKids Foundation, at minimal administrative cost, and with an impressive
investment track record.
    "The SickKids Charitable Giving Fund was created to help meet a growing
desire by donors to establish themselves as serious philanthropists and find
ways to create a legacy of giving for their family. This fund allows many of
the tax benefits of establishing a private foundation with none of the costs
and administrative complexities," says Murphy. "Donors can make gifts from
their fund to improve the health of children in Canada and around the world
through the work underway at SickKids, while offering the flexibility to
support other charities in areas like the environment or the arts."
    To establish a donor advised fund, SickKids Charitable Giving Fund
requires a minimum contribution of $50,000, payable over five years. There is
a one per cent administration fee per year and assets are managed by
SickKids Foundation on behalf of the Fund. Investment income is disbursed
annually to SickKids Foundation and to any other registered Canadian
charities, as advised by the donor.
    "Finding a charity that you can relate to is important. Our donors
usually are looking for an organization that shares their values of family and
giving back the health of children," says Murphy. "Our fund allows SickKids to
benefit from a portion of a donor's contributions but allows a donor to bring
in other charitable interests as well."

    About SickKids Foundation:
    --------------------------
    SickKids Foundation is the largest non-governmental granting agency in
children's health in Canada. Since 1972, the Foundation has granted over half
a billion dollars to The Hospital for Sick Children and over $65 million to
researchers across the country. Our mission is to inspire our communities to
invest in health and scientific advances to improve the health of children in
Canada and around the world. Our vision is healthier children lead to a better
world.
    In September 2006, SickKids Foundation launched the largest fundraising
campaign for a hospital in Canada. The SickKids Believe fundraising campaign
has a goal of $500 million to be reached by 2011.





For further information:

For further information: or to arrange an interview with Angela Murphy,
contact: Mike Abbass, Paradigm Public Relations, (416) 203-2223,
mabbass@paradigmpr.ca

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SickKids Foundation

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