Gillette and The Score put out the call for Canada's Next Sportscaster in nationwide search



    For more information, check out DRAFTED.ca

    TORONTO, May 11 /CNW/ - It's gametime for Canadian sports fans as
Gillette and The Score embark on a Canada-wide search for the finest
undiscovered sports broadcaster in the nation.
    Gillette DRAFTED: The Search for Canada's Next Sportscaster is the first
Canadian endeavour with an unprecedented prize at stake: a contract with Score
Media as a multi-platform sportscaster, contributing to The Score's television
channel, website and digital assets.
    "DRAFTED is one of the most ambitious projects that The Score has ever
been engaged in and we look forward to partnering with Gillette on this
program," comments John Levy, Chairman and Chief Executive Officer, Score
Media Inc. "Finding fresh, knowledgeable and authentic sports talent is always
a priority at The Score. We believe our fans know as much about sports as we
do and we are excited to offer one of them a shot at proving it."
    Starting today, participants can register online at the official contest
website, www.DRAFTED.ca. The Score will only be accepting submissions for a
few short weeks so all participants are encouraged to register without delay.
There will be a variety of ways to enter the contest, including a series of
live auditions in seven Canadian cities: Calgary, Halifax, Ottawa, St. John's,
Toronto, Vancouver and Winnipeg.
    "The Score wants to add new talent to its lineup of sharp and confident
sportscasters and who better to help than Gillette," says Pam Baillie, P&G
Beauty & Grooming ER Manager, Procter & Gamble Inc. "We're here to help every
participant put on their best 'game face' for The Score during this
once-in-a-lifetime opportunity to hit the big time in sportscasting."
    All stages of Gillette DRAFTED: The Search for Canada's Next Sportscaster
will be featured as part of an upcoming reality series on The Score, scheduled
to debut in Fall 2009.
    For DRAFTED entry details, calendar of in-person audition dates and full
contest rules, please visit www.DRAFTED.ca.

    ABOUT SCORE MEDIA INC.

    Score Media is a media company committed to delivering interactive and
authentic sports entertainment. Created in 1997 in response to the growing
desire for increased participation in the consumption of sports, the Company
has now established itself as the home for hardcore sports fans. Score Media's
primary asset, The Score Television Network ("The Score"), is a national
specialty television service providing sports news, information, highlights
and live event programming in more than 6.4 million homes across Canada. Score
Media also operates Hardcore Sports Radio, a satellite radio network available
across North America on SIRIUS Satellite Radio, and other interactive assets
including theScore.com and ScoreMobile. Growing from a team of 60 in 1997 to
over 220 employees in 2008, Score Media is a revolutionizing interactive media
company.

    About Procter and Gamble:

    P&G Beauty & Grooming products help make beauty dreams real and grooming
enjoyable everyday for millions of women and men worldwide. With more than 100
brands available in nearly 130 countries, P&G Beauty & Grooming delivered
sales of more than $22 billion in fiscal year 2006/07, making it a leading
global beauty company. P&G Beauty offers trusted brands with leading
technology to meet the full complement of beauty and grooming needs,
including: Pantene(R), Olay(R), Cover Girl(R), Clairol Nice 'n Easy(R), Herbal
Essences(R), Head and Shoulders(R), Venus(R), Gillette(R), Crest
Whitestrips(R), SK-II(R), Wella Professionals(R), and the luxury or prestige
fragrance licenses for Dolce & Gabbana(R), Valentino(R) , Hugo(R), Escada(R),
Lacoste(R), and Gucci(R). Please visit www.pg.ca for the latest news and
in-depth information about P&G Beauty and its brands.

    %SEDAR: 00003035E




For further information:

For further information: Cameron Gordon, The Score, T: (416) 644-2252,
E: cgordon@scoremedia.com

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